With more than 80 billion monthly active users, Instagram is a new social network platform for brands to attract target audiences, and influential marketers do just that. Instagram influencers are people who can convince their Instagram followers because of their credibility.
Influencers on Instagram have attracted real Instagram followers, and they can make their Instagram followers interested in your brand. This is an excellent way for brands to build brand awareness, increase sales and accelerate business growth. Using influential marketing, you can see an increase in the number of Instagram followers, and Instagram likes your brand only because the source is trusted, and the interaction occurs on a truly casual platform such as Instagram.
You don’t need to spend a lot of energy on regular advertising and marketing activities. Instead, you can target the right users by using the voices of attractive and real influencers to get more attraction.
Pros of influence marketing on Instagram
This is a niche
Instagram followers can use hashtags, “browse” pages, and use the functions of the Instagram algorithm to establish connections with niche content that interests them. Brand tags used to increase visibility or certain activities can help users connect with things they are interested in, and at the same time help you experience business growth. Entering the “Explore” page with the help of influential people can help you attract more Instagram followers and increase your brand awareness. The algorithm on Instagram ensures that users see content that they are more likely to be interested in, and since influencers usually tend to work in specific market segments, this is a great way to attract brands.
It provides an organic platform
Through high-quality stories, live broadcasts and feed posts, Instagram followers can organically interact with the content posted by influencers. Shopable posts, product tags, and links to certain accounts make it possible to experience sales growth through Instagram posts.
This is a private matter
The biggest advantage of influencer marketing is that you can leverage influencer’s Instagram followers based purely on the personal relationship they have established between them. Recommendations from influential people will provide a stamp of approval for all Instagram followers, and this loyalty is difficult to replicate through traditional advertising.
Types of Instagram influencers
Understanding the different types of influencers on Instagram can help you decide your marketing strategy based on their relevance, budget, and brand requirements.
Nano influencers are those who have less than 10,000 Instagram followers and may be like your friends and family. They provide authenticity in their interactions with their followers, which may be a small and niche community. They are also more cost-effective, which means you will get a higher return on investment.
Micro-influencers are people who have less than 100,000 Instagram followers. They are often industry experts or subject matter experts in a specific field, allowing you to attract a specific audience.
Macro influencers are people who have 100,000 to 10,000 Instagram followers, and their full-time job may be influencer marketing.
Super influencers (usually celebrities and public figures) have more than one million Instagram followers.
Prepare for impact marketing on Instagram
Specify your goals and KPIs
Before you begin, it’s important to understand the results of your influencer marketing efforts, as everything in the rest of your campaign should be determined based on what you want to achieve. Even based on the goals you set at the beginning of your marketing campaign, performance metrics are used. Depending on the current performance of the brand, you may have different goals, including:
- Expand influence and brand awareness
- Expand your Instagram followers
- Increase brand engagement
- Increase website traffic
- Promote new product launches
- Promote sales growth
Setting up KPIs will provide you with a way to check the effectiveness of your campaign.
Aspects to consider when choosing the right influencer
In order for influencers to be the believable and authentic voice of your brand, they need to fit well with your brand. Take the time to figure out their niche in their posts and stories, while also looking at the comment section of their posts to see the type of conversation their content causes.
Choosing the right influencer based on influence depends on your goals. If you just want to build brand awareness, then top influencers will be the best choice, but if your goal is to increase brand engagement, then micro-influencers will be better.
True Instagram followers help increase engagement, so be sure to check the engagement of potential influencer positions to ensure a higher ROI.
What personality do you want to associate with your brand? Are you looking for someone with a more serious voice, or a casual/friendly voice? Do you want an internet celebrity who can bring a sense of humor? Choose influencers based on the voice you think best suits your brand.
When you look at who influential people have worked with in the past, you will have a better understanding of the effectiveness of these campaigns, which will help you understand what kind of collaborations you have with your brand.
Love your brand
Those influencers who truly love your brand may be more persuasive to promote your product to their Instagram followers than someone who does it just because of an agreement.
Of course, when choosing the right influencer for your brand, you must also keep budget considerations in mind.
Tools for finding the right influencer
Some great influencer marketing tools that can be used to find relevant influencers include:
- Ninja Outreach
- Public influence
- run shrink
- Pigeon Legend
- Small tea
- Tabin influence
Determine the collaboration structure
- The deadline for the event schedule must be clearly communicated.
- Specify the type of content you want them to produce and where you want them to promote the brand on Instagram (stories, feed posts).
- If you plan to use content in social media posts or website recommendations, and influencers retain ownership, please be clear about content usage rights.
- Ensure that the compensation has been clearly communicated to them, which can be in the form of free product compensation, paid compensation or member compensation. Clearly specify whether to pay a flat rate per post or pay based on the performance of the post. Compensation decisions need to consider the complexity involved in production, agency fees, travel expenses and usage rights.
- Ensure that you and the influencers working with you comply with the FTC’s rules regarding sponsored positions by appropriately disclosing all sponsored positions.
Choose the best campaign type
After deciding on all other content, you need to choose the campaign that best suits your brand and Instagram influencer from the following options:
Sponsored posts require you to pay to promote a specific product to influencers, followed by the hashtag #sponsor. According to the agreement reached, influencers can use its content to promote your product or even use it to tell a complete story.
The purpose of branded content is to cleverly include your products in the normal content of influencers without being too picky. You can also include influencers in the branded content you create and publish. When you want to target a new audience or promote the launch of a new product, using branded content is a good idea.
Sending products to influencers for giveaway activities is great for attracting new audiences, building brand awareness and attracting more Instagram followers and Instagram likes.
If you want to build trust, see an increase in conversion rates, or build brand awareness, the best way is to get influencers to review your products. Fair and objective reviews of products can help you build trust in your brand and help you attract more Instagram followers.
The influencer of your account takes over for 24 hours to make Instagram fans excited about the content posted and increase brand engagement.
Brand Representative Program
You can even provide influencers with codes or custom discount links to share with their audience and pay a percentage of the conversions they help generate. Such activities help build brand awareness and increase sales conversion rates.
Track the results of advertising campaigns
You need to check whether the campaign has reached its goal by tracking the results of the campaign. Metrics you must track to measure the success of your campaign:
- Engagement – Instagram likes, shares, comments
- Brand emotion
- Website traffic generated by advertising campaigns
- Sales-conversions and revenue
- Impact on the number of Instagram followers
In addition to tracking indicators, it is also necessary to evaluate the relationship with the influencer to determine whether the future partner is worthwhile.
Now you can plan your influencer marketing campaign to ensure that your brand gets the most benefit from it.