What is seo? I will share my understanding with you. SEO Chinese is search engine optimization. Take Baidu as an example. When a user searches for a word on Baidu, the content displayed in the search results is a number of websites, large and small. SEO uses some means to make the webmaster’s website in front of the search results. A few pages can be displayed first, which in turn will bring users clicks and attract traffic. The seo of the past few years is full of mystery. The white hat and black hat means can make the website top several search engines. This kind of huge traffic brought by free is loved by the majority of webmasters. However, with the proliferation of the Internet, seo has become more and more popular, and the veil of mystery has been gradually lifted by people. The previous omnipotence has gradually become increasingly difficult.
Now when it comes to seo, people on the Internet know something more or less, and think it’s nothing more than TDK (title, keyword, description) set up and it’s ok. With the continuous improvement of Baidu algorithm, seo wants some fast The effect is not very good.
Nowadays, except for some well-known portal websites or industry websites. In order to find the information they need through the Internet, netizens generally search through search engines. The information retrieved is for reference. So, in order to bring considerable traffic through search engines, the website or webpage needs to be optimized here. As the name suggests, to put it bluntly, SEO is an optimization process of a website.
Why do seo? In my opinion, now is the era of the Internet, the Internet has huge resources hidden, so many offline products have begun to make their own websites and start to integrate with online, so as long as it involves a website, it cannot be separated from SEO. Especially for a new station, seo is equivalent to sending charcoal in the snow. Moreover, statistics show that the first three search results are more likely to be clicked than the following websites by 80% or more. Therefore, efforts to improve the ranking of the website and get a good display position of the search results means that the clicked The probability will be higher. If it is a website that provides a certain product or service, it means that there is a higher conversion rate, which also means that there is a better profit, which is why the website should be an SEO.
If you are starting from a new site, seo has something to understand.
To put it simply, seo is divided into on-site optimization and off-site optimization. Let’s look at specifically what is in-site optimization and off-site optimization.
1. Site optimization
In-site optimization can be understood as the optimization of the website. A website is like a house. The content on the website is equivalent to the furniture in the house. As the owner of the house, you can’t just leave the furniture out and open the door to welcome guests, right? The furniture must be arranged neatly so that the guests look comfortable. This requires seo to lay out the website, and a reasonable layout helps the website get a higher score.
1. Architecture layout
A good website structure is conducive to spiders’ crawling and improving website scores. So what kind of structure is in line with spiders’ preferences? The common one is the homepage-channel page-details page. The tree structure is a way to be spider-friendly, that is, width first and depth first.
Breadth first (breadth first) means that the spider first crawls all the links in the start page, then selects one of the page addresses, and continues to crawl all the link addresses in this page, and so on.
Depth first means that the spider starts from the start page, finds a link and then crawls down the link, climbs to the next page and finds a link and then crawls, after processing this line, it will switch to the next start page. Continue to follow the link, and so on.
2. Keyword layout
The basis of a website can be said to be the keyword layout. It determines the development direction of your website. The seo Baidu algorithm in the past few years is not perfect. Many websites pile up keywords, which is to put a lot of keywords in the title, which is very repetitive. High, so that the site will soon have a good ranking. However, Baidu is constantly keeping up with the new. The previous routines are no longer suitable for now. Too many keywords will only be punished by Baidu, so reasonable keyword density is very important. Generally speaking, the keyword density is 2%-8 % Is all possible.
3. URL layout
Spiders crawling websites are actually crawling one url link, so url rules are also regulated.
URL status: Generally speaking, static addresses and pseudo-static addresses are more friendly to spiders. Although spiders can recognize dynamic links now, some links may have too many dynamic parameters, so spider identification is still difficult, so Try to use static addresses for layout
URL level: The URL level should not be too deep. The shorter the URL and the fewer levels, the better it is for spiders to crawl. Too deep a level will cause spiders to crawl too hard, waste too much resources, and lower the evaluation of the site.
Url writing: Url minimizes the addition of Chinese characters, and spiders grab Chinese characters and there will be transcoding, so it is generally good to write url with English letters.
2. Off-site optimization
In addition to a reasonable layout within the site, the optimization of the site also requires assistance from outside the site. In the past, there was a saying that “content is king, and external links are king”. From this, we can see the importance of external links at that time. Many site groups have unique advantages, but in the end they were eliminated by Baidu. But it does not mean that the external chain is not important. The external chain is still important. However, the external chain has transitioned to a change from quantity to quality. If a website exchanges some industry-related, higher-weight friend chains, then the improvement of the website is still Very helpful.
Therefore, for a website, if you want to do a good job of optimization, you must not only do the optimization inside the station, but also take into account the optimization outside the station. Both inside and outside the station go hand in hand, I believe the website will definitely get a good ranking.
35 SEO industry experience
1. No guarantee
This is not the first thing I learned, but it is definitely one of the most important in SEO. Search engine optimization is like many other areas in life, and there is no guarantee-forever. No matter what miracle you do, you cannot guarantee your ranking to the top of the search engine, especially over time. The reasons are very complicated-such as algorithm changes, competitor attacks, or simply because the content of your website is getting old, but the consequences are the same-you can never guarantee your ranking.
2. You need a lot of patience to achieve results
The second most important lesson is that SEO is definitely not a project that can get rich quickly. In order to achieve results, in addition to SEO skills, you also need a lot of effort and patience (and a lot of time cost), but the results may never come.
3. Link building grows at a slow rate
Backlinks may be the backbone of the success of search engine optimization. You may want to rush to build backlinks, but this is not really helpful. As I mentioned earlier, you need a lot of patience and time in SEO. This is also true in the construction of external links. You need to establish a plan for slow growth of backlinks, and it is even better to fix it at a steady growth rate instead of rushing to build many backlinks at once.
4. A high-quality backlink is worth more than 100 spam links
This is another valuable lesson-a single quality backlink from a reputable, relevant, high-ranking website is far better than 100 spam links. This is after the Google Penguin algorithm and Baidu Luluo algorithm were updated. Not only did the spam links lose their effect, but they might also bring penalties.
5. Don’t make a ranking of bad products or services
If your customers plan to make some products or services that are not very good, then you have to learn to say NO. Otherwise, you will see angry netizens on the Internet bring you unimaginable negative publicity.
6. Content is king
Simply put, if you do not have good content, then you are just wasting your time and money.
7. Write Meta tags
When doing search engine optimization ten years ago, meta tags were much more important than they are now. However, meta tags are still not outdated, especially tags, so just in case, you have to write your title.
8. The success or failure of researching keywords
There has not been any change in the research on keywords in SEO optimization, or more accurately, the selection of wrong or correct keywords has not changed. This is why keyword research is very, very important. If you do not do it right, all your follow-up efforts are doomed to fail. For optimization, you need to choose the right keywords, not for certain keywords that have a large search volume but cannot generate conversions.
9. You can’t go anywhere without the right tools
Search engine optimization requires a lot of tools. If you don’t have the right SEO tools, you will get wrong feedback. This is a tragedy.
10. Niche product/service website
If you have 10 industries you want to cover, then please set up 10 separate websites instead of putting all the content on a single website.
11. Fast or fail
SEO is very dynamic. You have to be fast, or you are doomed to fail. This is especially true when major algorithms are updated, because if you cannot act quickly, you will see how your ranking drops in the blink of an eye.
12. You can’t just rely on search engine optimization
SEO is a very powerful traffic portal, but you can’t rely on it alone-you need PPC, social marketing, etc. It is this combination that can help you achieve real success and make your website the most profitable.
13. Adding keywords to the old domain name or domain name will not save you
Adding keywords to the old domain name or domain name is really helpful for your optimization, but when you do not have good content and high-quality backlinks, then they can’t save you.
14. Always monitor and measure
When you don’t know what your results are, then everything you do is just guessing. This is why you always need to monitor your results and work hard to get rid of sites/projects/keywords that are performing poorly.
15. Don’t worry about the high bounce rate
Bounce rate is not directly related to search engine optimization results, but when users leave your website shortly after coming to your website, this is a bad symptom, indicating that they have not found what they want. This is a loss to the website, so try to reduce your bounce rate.
16. Multiple long tail keywords can be implemented
Long tail keywords are very good because they greatly reduce competition and higher rankings are easier to achieve. Maybe your long-tail keywords won’t get that much traffic, but in terms of return on investment, they beat the popular keywords that are difficult to rank well.
17. Black hats need to be avoided
I need to say why? Search engines are not stupid, and black hat tricks are often easy to spot. So don’t be an SEO criminal!
18. Google or Baidu are not the only search engines
Google has the largest share in the world, and Baidu has the largest share in China. But other search engines may bring good traffic, such as bing, 360so, other less competitive search engines, you can get a good ranking.
19. Distract your search engine optimization strategy
Keyword ranking position and high-quality backlinks are the core of SEO, but there are many other strategies. For example, you may want to include social media marketing.
20. Quickly remove failed projects
SEO success requires time and patience, but it is not an obvious job from the beginning. The best you can do is to quickly get rid of failed projects. This applies to projects as well as customers. There is no point in waiting, you will lose more, so terminate a failed project as soon as possible.
21. Find a good hosting provider
This is another very, very, very important lesson. Nowadays, hosting providers are getting cheaper, so there is no reason to put up with an unreliable provider. When there are frequent problems with your host, the robot cannot crawl your website. Worse, when users click on your results in the search rankings, they cannot access them. The result is huge money and image. loss.
22. The purpose of SEO is conversion (ROI), not ranking itself
A good ranking may make you self-satisfied, but if you don’t get a good conversion and a decent return on investment, then this is not the goal. After all, the most important thing is that we make money from a website, not ?
23. Learn as long as you live
This applies to many areas of life, especially in search engine optimization, where things tend to change quickly. If you want to survive, you need to keep learning new or better methods.
24. Learning marketing, website design and development
SEO is powerful, but when you use it for marketing, web design, and web developers, it can help you get the big picture. No one says that you need to be a world-renowned marketer, designer or developer, but you do need to have at least a basic understanding of these three aspects.
25. SEO is a team game
SEO is not a lone wolf. You need to work closely with editors, designers, developers, product managers, etc., or you can do it all by yourself, but it takes a long, long time, and you’d better hire a professional.
26. Don’t forget about redirects and 404 errors
Redirects and 404 errors are often forgotten, but if they are misused, they can cause great harm to your website. So please take the time to check redirects and 404 errors.
27. You Need to Think Yourself
What you need to learn is the best, but this does not mean you should blindly follow the advice of an SEO expert. Even if they are not trying to mislead you. The success of a certain website is their work, but it does not mean that you will be successful in the same way.
28. Your competitor is your best teacher
Your competition is one of your best teachers. Just analyze what they did and you will learn a lot.
29. Don’t indulge in data
Data will guide you, but don’t let them lead you through your life. Page ranking or other rankings are just numbers, and there is no benefit to indulging in them. Return on investment is more important, so if your return on investment is still performing well, it means everything is good.
30. You can’t let different types of websites use the same search engine optimization strategy
An e-commerce website is very different from a company’s website. You need to consider all these differences and use different search engine optimization strategies.
31. Everyone can be big on the Internet
Even if you are a small company, you can still get a better ranking than the big guys.
32. Your ranking won’t be too good
No matter how good your ranking is, there is always room for improvement. For example, if you rank well for a given keyword, you can try some related keywords that you are not very good at at the moment.
33. Don’t be a slave to work
Search engine optimization can be addictive, especially when you see the results. However, it is not good to be a slave to work. What you need is life and knowing when to stop. This is not only good for your health, but also improves your work efficiency, so always plan to stay away from the computer for a few days.
34. Please be sure to fill in your label
Labels are sometimes overlooked or left blank, but they are also important. Especially for image sites, such as e-commerce sites or image galleries. If your competitors’ labels are all left blank, your hard work to fill in these will be a huge advantage for you.
35. For some customers, you’d better not ask for it
The unpredictability of SEO is even more terrible than waiting for customers. Customers are not familiar with the details of search engine optimization and want to do the impossible, such as guaranteeing rankings, then you’d better say goodbye to such customers.