How to use Twitter’s advanced search to attract more business opportunities
For most marketers, Twitter represents a world full of opportunities. Research shows that companies that use Twitter generate twice as many potential customers every month as potential customers who don’t use Twitter, so whether they use it or not, it becomes effortless. Companies use Twitter to improve customer support, find ways to improve their business, obtain business opportunities for free, and find more potential customers. That’s just the tip of the iceberg.
However, the scale of Twitter also brings challenges. Sending more than 6000 tweets per second , the Twitterverse is huge and growing at an amazing speed. Identifying marketing opportunities can sometimes be like looking for a needle in a haystack and moving at 200 mph.
Enter Twitter’s advanced search. If you know how to use this tool effectively, it can act as a social search engine for your brand. Although the basic search tools of social networks may sometimes have difficulty finding exactly what you are looking for, the advanced search function is great for finding specific people, tweets, and companies. This saves a lot of time searching for a large number of irrelevant tweets to find tweets that are useful to your company. Essentially, Twitter’s advanced search options are a gateway to free, high-quality potential customers.
This is a guide on how to use Twitter Advanced Search on any device, including effective ways to use it for business development.
- Why use Twitter advanced search?
- How to use advanced search
- Benefits of social media monitoring
Why use Twitter advanced search?
The simple answer is that it will make your life as a marketer easier and save a lot of time. Essentially, you want to use Twitter to find out where your potential customers are, what people are saying when they talk about your brand, and how to attract people to buy your products, right?
Therefore, although many Twitter users may be talking about your company or products, they may not tag you in your posts by using the @ symbol, or even if they send hundreds of millions of tweets every day, they may just be Lost in the crowd.
Using advanced search will make it easy for you to find these tweets.
How to use advanced search
Enter the search term in the Twitter search bar. At the top of the results page, click More Options, and then click Advanced Search. This will open Twitter’s advanced search page, where you can search with various search filter combinations to obtain accurate search results to optimize the search for business leads.
Here are some tips on how to use advanced search to find exactly what you need.
If you are looking for users of potential customers, perform an advanced search on the username to track mentions. To do this, you can enter “to:” or “from:” before the username. The “To:” search will show you all the tweets sent to the username you searched for. For example, if you search for “to: InfluencerMH”, the search function will display all tweets that have been sent to Impactr Marketing Hub. Similarly, if you search for “from: InfluencerMH”, you will see all the tweets sent by Impactr Marketing Hub.
If you want to know whether the influencer marketer center has sent any tweets about how to generate more potential customers, you can tweet “from: InfluencerMH potential customer generation” and Twitter will find the topic sent by the influencer marketer center of all tweets .
Once you find the tweets or related tweets sent to you from a particular account, you can start interacting with these users and start the conversion process from potential customers to paying customers. It’s really simple.
This feature is also useful if you want to know what people say to your competitors or ask them. For example, you may find that users are dissatisfied with one of your competitors’ products, which gives you the opportunity to contact them and provide them with a promotional code or a way to try the product.
Remember to save your searches so that you can use them again later. This way, you don’t have to do the same search again in the future, and you can always follow people’s evaluations of certain brands-whether it’s yourself or your competitors. Saving a Twitter advanced query that includes your brand name, common spelling errors, and your website is a good start to better monitor your mentions. Twitter allows up to 25 searches to be saved per account.
Search via Twitter content
The easiest way to find potential customers is to check their tweets. Most people who promote their products by providing solutions to specific problems to promote a specific topic or niche topic will include a link to their product or website. Conversely, people who tweet on certain topics without adding links are likely to be looking for solutions to their problems. These are the people you want to participate in.
If you are smart, you will research tweets that have no links in your industry or niche. You can do this by adding -HTTP -HTTPS to the search query. For example, search for “lead generation” -HTTP -HTTPS. Or, you can type “HTTP, HTTPS” without the quotes in the “Any of these words” box on the advanced search page.
Now that you know how to effectively find information that mentions your brand, you also want to know how people feel about your product. The easiest way is to enter the name of the product or brand by adding emojis (such as “:)” and “:(“) in the advanced search.
Also, search for your brand name with question marks to discover any questions people might have about your product. In this way, you can provide excellent customer service (or direct potential customers in the right direction) to existing customers. By performing advanced searches on account handles and terms such as “help”, “support”, and “fix”, you can prioritize follower/customer issues. You can provide relevant information and/or post a link to your corporate website. This is excellent customer service and a great way to convert potential customers into customers.
It is also useful to understand what people are talking about in your industry. For example, if you are promoting a certain mobile phone, you also want to know what people say about your competitors, whether they are positive or negative, so you can learn from it and take advantage of the opportunities it brings. It is important to always read these tweets in context, as computer-related questions may ask all aspects including computer software, hardware, security, etc.
Remember, you can filter search results based on popular tweets, latest tweets, photos, videos, people, news, or broadcasts related to the search phrase.
If you own a small business that serves people in a particular area, then you don’t actually need to analyze tweets from all over the world. For example, if you own a coffee shop in New York, you can design your search scope to filter out thousands of tweets from visitors and ask for suggestions on where to get the best coffee and direct it to your company. To do this, enter keywords related to your industry (e.g. “cappuccino”) and add “nearby: (your location): (30 miles)” to find potential customers. “Nearby” is the area you want to target, and “inside” is the parameter or distance around the area. For example, searching near “London” or within 30mi will bring up everything within 30 miles of London.
Searching by location is also useful for tracking Twitter interactions before, during, and after an event or meeting. By specifying a location, you can ensure that you are viewing posts from the person who posted the event, not from the person who tweeted.
Literally, this is as easy as finding new customers. Helping users ask questions about your product can build your online reputation, which is an added benefit of using emotional search.
Search by parameter
Monitoring what influential people in the industry are talking about and integrating it into your marketing strategy can give you a better understanding of what works and what doesn’t work.
Searching through parameters such as retweets or likes can help you do this.
To do this, you can use the desired hashtag next to the operator “min_retweets: 10” to see that the recently flagged post has received at least 10 retweets. You can increase this number to see who gets the most share of your space. You will then be able to see what they are tweeting and how their followers are reacting to it. Usually, you will find potential customers in the comment topics of popular tweets, where you can attract them by answering users’ questions and suggestions. Try to be as organic as possible about this. Anyone can spot a marketer from 1 mile away, so be smart to attract users and make them conversational or weird, and don’t look like they’re trying to sell a product.
Exclude irrelevant results
The initial problem with using Twitter to generate business leads is that the platform is so large that it is difficult to find what you want. Therefore, excluding irrelevant results is at the core of the problem you want to solve with Twitter’s advanced search.
Exclusion filters will cut out search results you don’t want to see. You can use this feature by adding (-) sign before keywords, filters or Twitter users.
For example, if you want to find users who are talking about cameras, but don’t want to see tweets from competitors (Sony), just search for “camera” -sony. This will optimize your search results to exclude all tweets about Sony cameras.
You can also use this operator to find tweets without links. To do this, add “-filter:links” to the search.
Create a hashtag
If you can build your campaign around hashtags, you can also use them as filters to attract potential customers. Research shows that although platforms like Instagram encourage the use of many hashtags, it is best to use only one hashtag on Twitter. Come up with a creative tag for your brand and use it in most of your tweets.
A successful example is Coca-Cola’s #ShareACoke campaign. The brand encourages the sharing and gifting of Coca-Cola bottles through this label promotion and personalized Coca-Cola bottles. The hashtag has gained global attention. The use of hashtags based on the correct hashtag analysis tools for in-depth research has two advantages . It allows your customers to generate marketing for you for free, and later allows you to search to interact with Twitter users.
Benefits of social media monitoring
The marketing reality in today’s world is that modern customers want to communicate with your company in the simplest way. The solution to all possible problems is to simply do a Google search. If your company is not where your potential customers are, then you will lose their business, no matter who appears in Google search first. Too many companies can’t see it, and it’s okay to answer customer questions or concerns online. If you only track tag mentions, you will inevitably miss the opportunity to attract customers.
Don’t put yourself in a position where customers are talking about you instead of talking to you. When brands conduct social media monitoring properly , they unleash opportunities for social conversations and potential customers. When customers can easily search, find and respond to conversations about your brand, they will feel more appreciated and more willing to do business with you.
Monitoring the Twitter environment can be challenging, but advanced search does make it easier, and knowing how to use it correctly will give your business the desired advantage.