Email marketing (email marketing) is an online marketing method that delivers valuable information to target users through emails with the user’s prior permission. Email marketing has three basic factors: based on user permission, sending information through email, and information is valuable to users. Without one of the three factors, none of them can be called effective email marketing .
With the rapid development of the Internet, the total number of people on the Internet in China has reached hundreds of millions, and the number of people in the world is even more alarming. Faced with such a huge user base, Email marketing, which is used as a modern advertising method, is increasingly being valued. As long as you have enough Email addresses, you can publish advertising information to tens of millions of target users in a short period of time, and the marketing scope can cover the whole of China and even the world.
Simple operation and high efficiency.
Using professional mass mailing software, a single machine can achieve the sending speed of millions of letters per day. The operation does not require advanced computer knowledge, and does not require complicated production and sending processes. Sending hundreds of millions of advertising emails can usually be completed within a few working days.
Email marketing is a low-cost marketing method. All expenses are Internet access fees, and the cost is much lower than that of traditional advertising.
Wide range of applications
The content of advertisements is not restricted and is suitable for all walks of life. Because the carrier of advertisement is e-mail, it has the characteristics of large amount of information and long storage period. It has a long-term publicity effect, and the collection and circulation are very simple and convenient.
High pertinence and high feedback rate.
E-mail itself is directional. You can send specific advertising emails to a specific group of people. You can categorize them by industry or region according to your needs, and then mass-send advertising emails to target customers. In one step, this can make the marketing goal clear and the effect is very good.
Carry out email marketing for low-cost entrepreneurship
Email marketing is a low-cost marketing method, and the cost is much lower than that of traditional advertising. The capital investment is small and the rate of return is high. If you don’t have a huge advertising budget and want to get a higher return on investment, email marketing is definitely worth a try. After mastering the skilled skills, you can easily develop your business with a computer…
Promoting customer relationship is
different from general product promotion methods. Email marketing has a more obvious effect on customer relationship promotion while fulfilling the promotion function.
Satisfy the personalized needs of users
Permit Email marketing can provide users with personalized service information. In Email marketing, users have the right to choose actively. The information selected by users is related to their own interests and needs, and the degree of attention to the received information Higher, this is the basic reason that allows email marketing to achieve better results.
Respond quickly and shorten
the delivery time of e-mails in the marketing cycle . Traditional direct mail advertising and other methods are unmatched. Depending on the number of e-mails sent, tens of thousands of e-mails can be sent in a few seconds to a few hours. The same , Mail that cannot be delivered can also be returned immediately or all within a few days, and a marketing cycle can be completed within a few days.
Convenient for marketing effect monitoring
No matter what kind of marketing method, accurate and real-time effect monitoring is not easy. Relatively speaking, email marketing has greater advantages. You can monitor certain data to evaluate the marketing effect, such as delivery. Rate, click-through rate, response rate, etc.
Compared with other marketing activities such as media advertising and public relations, Email marketing does not require much fanfare. The information is sent directly to the user’s email address, and it is not easy to attract the attention of competitors unless the email address of the competitor is also In the mailing list.
Strong pertinence, reduce waste
Permission email marketing can send emails to potential users in a targeted manner. Compared with other media advertisements without targeting, marketing costs are greatly reduced. It is precisely because of the various advantages of email marketing that the email marketing market has grown year by year, and has even threatened the traditional direct mail advertising market.
In layman’s terms, you can use Email, an efficient, convenient and low-cost information dissemination channel, to publish any advertisements and information you want to publish, and to introduce and promote any goods and services you want to sell, whether you are an enterprise or an individual. If you want to conduct marketing activities cheaply and efficiently, email marketing is undoubtedly the wisest choice.
Effective methods of email marketing
E-mail marketing is a marketing method that uses the form of e-mail to disseminate information to the target audience. This method is favored for its effectiveness and low cost. With the rapid development of the Internet age, more and more businesses adopt this method. Marketing methods, but due to misunderstandings and lack of relevant theoretical guidance, resulting in a flood of spam. How to prevent your emails from being identified as spam, so as to improve the efficiency of email marketing!
1. Email marketing is not equal to spam emails.
Friends who use email marketing may think that the more you send, the better, but this is a misconception. Spamming emails will only bore users and damage the corporate image.
2. High-quality mailing address list.
The quality of the mailing list is very important. The quality mentioned mainly includes several indicators such as effectiveness, repetition rate, and related customer rate. Improve the quality of the email address list:
Method 1. Remove invalid and duplicate email addresses;
Method 2. Verify email addresses in a timely manner and delete invalid email addresses;
Method 3. Check email addresses and delete customers that are not related to your business.
3. Choose excellent mail sending tools
To improve the sending rate and marketing effect , it is necessary to choose mass sending software with functions that meet the requirements.
4. E-mail content A
good marketing e-mail is very helpful to the effect of marketing. When designing, you should pay attention to:
-Subject: Let the recipient recognize your e-mail and be interested in opening your e-mail.
-Content: The layout is exquisite, and the content should be designed to attract readers’ interest in reading it.
-Set up the mail server, send mailbox, reply mailbox and other information.
-For email marketing to achieve good results, it must be able to receive replies from customers in a timely manner. It is recommended to use an infrequently used mailbox for sending mailboxes and an effective mailbox for reply mailboxes. This effect is better.
-Use ASCII code for the article in plain text format.
-Try to use plain text format for emails, use titles and subtitles, don’t abuse multiple fonts, and try to make emails simple and clear, easy to browse and read.
-The document has sufficient margins, and each line is limited to 64 characters or less.
-Deliver the most important information first. The main information and the focus of your appeal should be arranged within the scope of the first time.
-Use the title of the file as the subject of the email, the subject is attractive, novel, and stimulates the recipient’s interest, thereby prompting the recipient to open the email.
-The content of the e-mail is concise, and try to save the recipient’s online time.
-Check the email, check the subject from the subject before sending, check the title, body, layout, and additional information until after the signature. A successful email, this is a necessary step..
Email marketing methods and top ten things to avoid
There are two main ways of email marketing:
1. Without permission.
Unauthorized email marketing means that the sender purchases an email address list from a third party or obtains an email address through software collection on the Internet, and sends marketing information without the recipient’s prior consent. Although it often causes the proliferation of spam , this method is still popular in many companies.
2. License marketing.
License marketing means that when a company is promoting its products or services, it obtains the customer’s permission in advance, and then sends information to the customer through Email. The permitted e-mail addresses are generally collected through user profiles and mailing lists registered on the company’s website, which have high accuracy and purpose. The cost of e-mail marketing allowed by users is 5 times lower than direct mail and 20 times lower than online banner advertising. Because the click-through rate of logo advertisements is usually only about 1%, while the response rate of email direct mail advertisements is much higher than that of direct mail and online advertisements, reaching 5% to 15%. Therefore, email advertisements have become the most popular online advertisement Effective means, Email marketing has also become the main method of network marketing.
Ten things that email marketing must avoid:
1. Spam emails.
Using email marketing tools, you can only send to those who have been approved in advance, and do not send or send it carefully for unauthorized emails.
2. The email has no subject or the subject is unclear.
The subject of the email should be concise and concise so that the recipient can decide whether to continue reading the content of the email. The subject plays a very important role.
3. Hide the sender’s name.
No matter how you pretend, your sending address will still be easily found out. Carrying out online marketing activities, it is better to be honest!
4. The email content is complicated.
E-mails should be concise and express your meaning in the simplest content.
5. The content of the email is in the form of an attachment.
It is best to use plain text format documents, try to arrange the content in the body of the email, unless you insert pictures, sounds and other materials, please do not use attachments!
6. The sending frequency is too frequent.
Too frequent email bombing will only make people boring. If you send the same email several times a week, you will definitely be blacklisted. In this way, you will lose those potential customers forever.
7. There is no target positioning.
Regardless of whether it is your target audience, just send spam indiscriminately, this kind of marketing will not be effective.
8. The mail format is chaotic.
A business letter should have a unified format for the address of the recipient, the body of the message, and the signature of the sender. At least the format of an ordinary business letter should be referenced.
9. Failure to reply to emails in time.
Potential customers should respond to the sender in time.
10. Raise prices to customers who take the initiative to write letters.
Providing customers with the best quality products and the lowest prices is the only magic weapon for success.