Email has always been the most cost-effective direct marketing tool when it comes to promoting products and building customer relationships . But the current email marketing environment has changed drastically. In 2004, the United States has introduced a law called the CAN-Spam Act to control illegal emails; and in Europe and other parts of the world, relevant laws are also being drafted. The new law includes all advertisements and product service promotion activities sent by email. However, commercial transactions, such as follow-up or reply to customer enquiries, bills, etc., are not restricted.
In order to prevent violations of the law and abuse of illegal emails, we recommend that you follow the guidelines below:
1) Use permission lists to promote to potential buyers who agree to accept emails
2) Do not use software or other automated tools to collect email addresses on the Internet
3 ) Do not purchase or lease, use the email list collected by the program on the website (the list usually appears in the form of information@URL.com or sales@URL.com, etc.). Using software to collect email addresses on websites is an illegal activity, and offenders can be punished heavily once convicted.
4) Do not use third-party email addresses or URLs to send emails without permission.
5) Do not use false sender addresses or delivery channels.
6) Do not use misleading or false or exaggerated email subjects (Subject line). ), the subject of the email must be accurate and consistent with the content of the email.
7) The email must include a true and valid return address (within 30 days from the date of sending) and a valid link to cancel the receipt. The request to cancel the receipt must be in Completed within ten days
8) If sending a commercial advertisement or promotional email, it must be marked as an advertisement in the subject line of the email or at the beginning of the letter.
9) If sending a commercial advertisement or promotional email, the name of the sending company, detailed address and telephone number must be listed number
10) If you send an email related to “sex”, you must indicate this nature in the subject line of the email or at the beginning of the letter. In
summary, it is very important to send approved emails according to the recipient’s needs and requirements, but even so , It should not be excessive to cause the recipient’s disgust. Our global buyer list , in terms of international trade, provides target customers and can help you effectively expand your export market. It is indeed a valuable international trade marketing tool!
How to send emails that are popular with customers?
Sending spam emails is considered an unethical violation of the law. If you do this, the recipient can set up an email filter to block all your future emails, and your Internet service provider may delete your email account or even your website. To make matters worse, customers will have a bad impression of you because of your spam emails, and you will lose valuable business opportunities.
The solution is to obtain permission from the other party first. The following are the different levels of permission:
1) Choose to delete the permission.
Customers are automatically added to the mailing list, but they can choose to delete the registration from the list at any time. In order to increase the customer’s trust, the customer must exercise this option before receiving the email.
2) Opt-in permission.
Customers are voluntarily added to the mailing list, possibly registering on the website, or when purchasing a certain product or service.
3) Confirmed opt-
in approval After the customer chooses to join the list voluntarily, the recipient of the list will automatically receive an email asking them to confirm that they voluntarily join the approval list. This can effectively prevent a third party from adding to the list under the guise of a client’s identity.
In conclusion, non-permitted emails are not popular with recipients, nor can they create sales performance. Only approved emails that meet the needs of the recipient can be welcomed by the recipient. Another important point is not to overuse it, which makes the recipient feel annoyed and disgusted.
14 tips for effective email marketing
Writing effective email marketing letters is an indispensable element of a successful email marketing campaign. The following are some points to note:
1) Bypass the gatekeeper. The
correct email address can ensure that your mail is sent to the correct email address, reducing the risk of not being read and discarded.
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2) Make good use of the email subject The subject
line of the email is extremely important in attracting the attention of the recipient and reading the email. A valid subject can tell the recipient what the email content is about, but more importantly, why he/she must read the email. The subject line must be short and relevant to the body of the email. Deceptive or misleading email subject lines are not worth the gain.
3) Never start saying “Thank you”.
You only have a few seconds to grab the reader’s attention, so you must start with a strong and relevant way to the first few words of the first paragraph of the email.
4) Emphasize the advantages and benefits.
Just mentioning the company’s size and production capacity lightly does not make potential customers take action. Focus on product features and benefits, meet customer needs, and more impress decision makers.
5) Remove obstacles.
What is the biggest reason for rejection of your potential customers? What are they worried about? Think ahead and dispel your concerns in the marketing letter. For example, if the customer is worried about quality, you can point out what industrial awards you have won and what quality certifications (ISO9002 or QS9000, etc.) you have obtained.
6) Build confidence
Make good use of email marketing letters to build your professional image. This is an excellent opportunity for customers to build confidence in you. Don’t have bad grammar, typos, incomplete sentences, and avoid sentences that abuse emotions. These will only make readers feel that you are not rational and professional.
7) Follow the internet rules and
don’t spam emails. Don’t write sentences in all capital letters. Don’t use a hostile tone. Don’t forward spam. Be polite.
8) Remain neutral. The
recipient may be a male, but most of the time the decision maker is a female. To avoid misunderstanding or resentment from sensitive people, the smart thing to do is to stay neutral.
9) Keep it short, simple, and clear.
Try to make the message clear, short and clear, so that the reader can easily understand it. Your message will have a better chance of reading.
10). Use professional expressions. In
most cases, the recipients are not familiar with your products or services, so you must provide the necessary background and contact information for the company, and don’t forget to cancel the receipt before the mail. Links and guidelines. This way the recipient will feel respected, and your handling is also thoughtful and professional.
11) Maintain consistent information.
The tone and information of the e-mail must be consistent with the information conveyed by all other print media, banners, and other promotional activities. A survey conducted by Jupiter shows that 49% of Internet users surveyed, if they recently watched an advertisement for a company or its products, are generally willing to spend time reading and replying to email promotion letters.
12) Destructive action
The purpose of e-mail promotion is to require the recipient to take action. Tell readers directly what action should be taken, invite them to browse the website, and contact inquiries.
13) Preliminary testing
Even with careful layout of marketing letters, problems sometimes arise due to unexpected or unforeseen circumstances. Sending the email to yourself for testing and reading it from the customer’s perspective can often correct many errors and make the marketing plan more effective.
14. Review and follow-up
Review results and follow up the actions of guests are very important to future success. Carefully analyze the response of customers and provide useful guidance for the next promotion.
In summary, writing an effective marketing letter and targeting the right target customers is the only way to succeed.