In recent years, Podcasts, which use listening as the main transmission channel, are very popular. For content creators who want to share valuable content and unique views, it provides an excellent sharing tool that does not need to show up or write articles. Although the threshold of Podcast is relatively low, for beginners who want to start, it is still a bit difficult to build their own Podcast from scratch, and I don’t know where to start. so lets start with SEO Podcast For Beginners
Podcastage, a well-known channel on YouTube, shares a lot of recording equipment evaluation and teaching on this channel. Channel owner Bandrew Scott recently released a video, sharing what he thinks is the 11 steps needed to start a podcast, from developing ideas and signing contracts , To record, host and promote your show.
Step 1: Decide on Podcast theme
▍Follow your passion
When deciding on a Podcast theme, make sure you are passionate about that subject area. Don’t choose a theme to cater to the public’s preferences. Choose a theme that you still love and are willing to share even if you don’t have an audience. Because at the beginning of the Podcast, you will definitely experience a period when there are few or even no listeners. If you have no passion for the subject, it is easy to give up at this stage. So start with SEO Podcast For Beginners
▍Don’t choose a topic that is too small
In addition, the selection of the theme should not be too small or too narrow. If you want to run this Podcast for a long time, too limited themes will limit the follow-up development, and soon there will be not enough content to discuss.
Pick a topic that you still want to share even if no one is listening.
(Because no one would listen to it at first…)
Step 2: Establish Podcast format/structure
The best way to establish a podcast format/structure is to listen to other people’s podcasts. If you hear what you like and understand how they structure their programs, you can copy the format (not the content) of their programs. Another way is to listen to competitor Podcasts that are similar to your subject area and see if you don’t like their programs. Which part of the game, if you do it for you, how you would like to improve it.
There is no standard format for Podcasts. You can construct your own programs as you want. As long as you think the programs are good and your audience likes them, that is a reasonable format and structure.
Refer to the Podcast program you like to listen to and improve it into your own format.
Step 3: Name your Podcast
▍The name of the show should be related to the theme
Naming the show is the most important part of Podcast, and it is also the most difficult part for Bandrew. The name of the show you choose should be related to your topic and be easily searchable. If you want people to search and find the information you provide, you need to take a name related to the topic.
When Bandrew first started creating his own Podcast show, the name he took was “Podcastage”, which is a terrible show name. Because everyone goes to iTunes to search for the word Podcastage (the original word contains Podcast in English), all Podcast programs will pop up
▍Check if anyone has already used the same name
Before deciding on the name of the show, you should check the podcast catalog, social media sites, and domain registrar to make sure that no one uses the same name as you, and after the query is completed, you should order your own website and domain name as soon as possible.
Choose a program name that is easy to search, is related to the Podcast theme, and does not repeat with others.
Step 4: Sign the contract (if you work with a team)
If you are co-hosting a Podcast with someone else, or if there are writers, editors, producers and other people in your team, it is recommended to draft a short agreement or contract first to agree on how to distribute the possible future income. The signing of the contract can greatly reduce the chance of embarrassing situations in the future.
Before the Podcast program is established, sign a simple contract with the team members (if any) to avoid future disputes.
Step 5: Purchase Podcast equipment
Now is the more interesting part, choose the equipment that suits you. Bandrew recommends the use of cardioid dynamic XLR microphones and audio interface (Audio Interface).
Step 6: Pre-record (not release) a few episodes of Podcasts
Before you officially announce your Podcast program, pre-record a few episodes for archive use. This can prevent you from being too busy to launch a new program according to the original plan after the program officially starts. The pre-recording can also allow you to practice concepts, recording and post-production uploading an episode of the approximate time it will take, and then you can develop a feasible program schedule.
At the beginning, don’t put too much pressure on yourself, launch one episode a week or two weeks, wait until you get started, and then slowly increase the frequency of release. That should be a good start with SEO Podcast For Beginners
Step 7: Create your own Podcast icon
This is another very important step, because this is the first impression people have of your show. Make your own icon for the show.
If you have a certain understanding of photoshop, you can design it yourself, but if you can’t, you can hire an artist.
Step 8: Create your social media account
If you did not do this in the third step, then do it now. Create your social media accounts, Twitter, Facebook, Snapchat, Instagram, log in your name in all the social media accounts you like, but remember to create an account you will actually use, because when people like you try to track your social When I have an account, I will be disappointed to see only the articles automatically sent by the robot on it.
Step 9: Set URL/Host/RSS Feed/Submit Podcast
If you haven’t done so in the third step, then quickly register your URL domain name (web address), and set up your podcast host and RSS Feed. Owning your own website (URL + host) will have your own home on the Internet. This home does not have to worry about being banned from posting or banning any other social software sites. All your fans can find you here at any time (with your works) ).
There are many different podcast hosts that can be used to store your content and generate RSS feeds (such as Libsyn or Podbean ). Podbean has free programs for beginners to try out. The minimum monthly fee for Libsyn is $5 per month, but You can customize the URL, and you can choose a suitable host according to your needs in SEO Podcast as a Beginners
Next, you also need to submit your show to Apple Podcasts, and any other platform catalogs where you want the show to appear. Below are the instructions submitted by Podcast.
▍Open [iTunes], select and enter the [Podcast] interface
▍In the right menu, select [Submit a Podcast] to submit a Podcast
▍On this Podcast connection page, enter [Apple ID] and [Password]
▍After entering the page, press [＋] on the upper left
▍After entering the URL (URL) of the RSS Feed, press the [Validate] button on the right
▍If all goes well, your Podcast will be online within 48 hours
Step 10: Start your Podcast
This is a very simple step. On your Podcast host, you can upload recorded mp3 audio files and enter all program related information. Then press the “Publish” button, and the world will hear your voice.
Step 11: Promote your Podcast
Do not go to the Facebook community or other unrelated places to leave a message and wash the version, and do not send spam, no one likes this kind of publicity. Choose to join a related theme club (for example, if your Podcast is related to guitar, join the guitar club), and interact with the members. When they asked why you know so much? What do you usually do? You can share your Podcast with them.
Additional step #1: Listen to every podcast you broadcast
Now you have to listen to every podcast you publish, and find at least one small place in each episode that can be improved in the next episode. This will help prevent Podcasts from becoming obsolete and will keep Podcasts from getting better.
Additional step #2: Listen to the Podcast of “Podcast Theme”
There are many Podcasts discussing Podcast topics, which are very valuable and contain a lot of useful information. Bandrew often hears the following, and I strongly recommend that you listen to it: