The continuous growth of social networks has led to the growth of social networks. Influence marketing on Instagram. All platforms in social networks have been dedicated to marketing influencers, and so far, it is the most effective way to promote their products and services in the following ways . Social network , online.
Instagram , one of the most popular places to display products. He is looking for more methods and strategies to monetize the platform and increase the number of users and consumers he has.https://cdn.bannersnack.com/banners/bxjeol5jd/embed/index.html?t=1565218185&userId=38559762&responsive=true
Instagram is that you can share with your friends and friends local time followers This is the reason why the impact of the marketing power of germination grow on Instagram .
As we all know, Instagram participation rate is higher than any other social network platforms of 2.3%, in fact it is organic, we can not deny the fact that Instagram has more interaction with the Facebook O Twitter . In this case, it’s clear that Instagram has proven that it is the best place to create impact ads (other than YouTube )
development of Instagram is one of the fastest growing social media platforms. This year, it is expected that Instagram will grow by 3,1% compared with 15,1% of other social networks as a whole.
Then, in the next four years, Instagram will add 26.9 million users more than any other social platform. Awesome! why? Instagram using fierce millennium . You may also be interested in expanding your business .
Marketing influencers include showing a certain lifestyle and promoting products or services through the lifestyle. With this, your fans can turn to potential customers who can participate and spread the use of products or services.
The marketing of influential people can help influential people become real and show their colorful personalities. Influential marketers not only through participation in product sales to pay for marketing , you will have the opportunity through your products and services to impress the audience.
This is not just paying to deliver your brand message to people with many fans, but hiring and cooperating with them to experience your product and telling your fans what they think about the product.
The right influencer
The first thing to determine which kind of influence you can choose is to identify the relevant person of your brand who has the knowledge and influence to influence your audience’s decision-making at the time of purchase.
Instagram becomes the most important influencer marketing channel in the U.S.
The online celebrity marketing knowledge that businesses need to know, choosing the right internet celebrity is just the first step.
A considerable number of North American merchants use online celebrity marketing as part of their marketing strategy. According to Retail TouchPoints poll of referral marketing platform Extole, and 31% of businesses said they worked with brand advocates, 30% of small businesses in cooperation with the network of red, 28% of businesses employ star network red.
Only 33% of businesses said they did not adopt with any form of network marketing red nor related programs.
Debra Aho Williamson, chief analyst of eMarketer and author of the “Global Influencer Marketing Report 2019″ said: “Influential influencer marketing is important to all businesses, especially in the retail, fashion, beauty and entertainment industries. Many consumers, especially young people. , Will buy the products recommended by the influencers they care about. Merchants that cooperate with the influencers can attract new customers to the store and generate heated discussions around their products. “
However, for those product types of rich retailers, network marketing may be red than for those brands for the same consumer groups is complex. In particular, it comes at the right to choose the right platform on social network red , the more so.
For most marketers, Instagram is the first choice of influencer marketing platform. According to data from Mediakix in January this year, 89% of American marketers believe that Instagram is the most important social media channel . Why do marketers value Instagram so much ? According to a survey conducted by CivicScience in December 2018, one-third of Instagram daily active users in the US stated that they have purchased products recommended by internet celebrities or bloggers on the platform.
But Twitter, YouTube and Facebook are close behind. These figures do not take into account which products or services they have purchased.
Red network marketing company CEO and co-founder of HYPR Gil Eyal, said: “It depends on the audience you want to point the group , with a net of red may be very influential on Instagram and YouTube, but if you want to sell toys , Under normal circumstances, YouTube will sell better. If you want to sell fashion products, Instagram is where relevant audiences are active.”
In addition, different types of Internet celebrities resonate with certain specific groups. For example, in August 2018, GlobalWebIndex found that male social media users in the U.S. and U.K. are most likely to follow internet celebrities related to outdoor sports, food, and gaming products. The women most likely to focus on beauty, fashion and food industry network red.
The effect of online celebrity marketing is most obvious among millennial consumers, who have a large number of users on these platforms. CivicScience found that almost two-thirds of US Internet users who purchase products based on online celebrity recommendations are under 34 years old, and more than half are under 25 years old.
There is no universal method for influencer marketing. For some products and groups, cooperating with internet celebrities may be meaningless. But if marketers study carefully and find the right influencer on the right platform, influencer marketing will become a powerful tool.