Instagram is probably the busiest and largest social media platform. It is the sixth most popular mobile application with more than one billion active users. But it’s not just a huge audience that makes Instagram an ideal marketing platform for growth.
Instagram is a highly targeted visual marketing platform that allows you to build a stable audience. But with so many companies fighting for job engagement, how do you grab the largest share?
Before figuring out how to collect real Instagram followers, let’s consider how much Instagram engagement is?
On social media platforms, engagement rate is seen as a way to measure the loyalty of followers to your brand. But did you know that it has nothing to do with the number of listeners, but their level of participation in your particular brand is important? Their interaction with your content is key. The interaction of your followers and interest in your videos, stories and photos are essential to success. When you spend on paid campaigns, metrics like engagement rate can be useful. how is it?
If your brand engagement is high, then you will be a good place to negotiate with brand ambassadors and influencers who can advertise on your behalf at a lower price. Likewise, influencers who attract followers can demand higher rates from potential customers.
Now, let’s look at how to increase Instagram engagement.
Here are 14 strategies to increase the number of Instagram followers:
1. Use tags.
Hashtags are powerful weapons on platforms such as Instagram. Relevant and accurate hashtags will help your business attract the right audience and increase the number of likes on Instagram. However, you still need to use the correct hashtags to produce the best results. You can use research tools such as the “Like” tag. This tool will help you find the right label for your niche and brand. Just enter the hashtag in the search field and you can get useful statistics immediately. This is an AI-driven tool that can find the most tags without manual intervention. It only needs your Instagram username. The hashtags you use must be related to your post, product, brand, and the message you want to convey. Tools like HashtagsForLikes will organically help you attract your target audience.
2. Publish meaningful content.
Publishing useful content is the best way to get real Instagram followers. This type of content can motivate users to interact with your brand. It is not only fascinating subtitles and images, but also the type of content. You want to create and share content that shows users the true value of the product.
Example: If you run a pet spa, you can share photos of pets using the spa’s services before and after. You can also list the customer’s success story along with the photos.
3. Hold competitions and gifts.
One of the best things that happen on Instagram is when a user tags his/her friends in your comments. These comment tags have worked miracles in increasing Instagram likes and engagement. It will immediately add the new member to your followers. You can make the most of these comments by holding regular contests and giveaways.
But how do you plan and release giveaways?
Thankfully, there are also tools for this purpose. VYPER is such a tool. On VYPER, you can design a landing page for contests or giveaways. With its drag-and-drop page building tool, you can create a landing page without any coding knowledge. It allows you to easily accumulate potential customers.
Example: You can host regular gifts, where you can ask users to tag others in exchange for gifts.
4. Use Instagram stories.
Did you know that about 30 billion people use Instagram every day? These users spent nearly three minutes on the Instagram story page. So, what better way to attract your Instagram followers than let them share Instagram fan videos and behind-the-scenes photos?
Example: Car brand Renault uses Instagram Stories to promote its Twingo Midnight model to millennials.
5. Use geographic tags.
You can use geotags with hashtags to make your stories and posts searchable. Local businesses can add geotags to posts to maximize the use of geotags. Using geotagging, you can interact with posts from users in the same physical vicinity. Geotagging is particularly beneficial for companies that provide services.
6. Use Instagram Feed theme.
These help add visual appeal to your Instagram posts. This feature can add appeal to your brand and will definitely increase Instagram likes and followers. The options range from simple black and white themes to very colorful and complex themes.
If your business focuses on repetitive products, you can choose a mono theme.
7. Find the correct filter.
The platform aims to attract viewers through visual impact. An easy way to achieve this feat is to use Instagram filters. Each filter has its own design appeal. These will add new dimensions to your posts. Some popular filters are:
- X-Pro 2
8. Use story highlights on personal information.
After visitors arrive on your page, you can convert them into Instagram followers in only a few seconds. The “Highlight” feature allows you to do this. Instagram stories can only last 24 hours. However, highlights will increase the duration of the story and attract visitors.
9. Interact with followers through comments.
An effective way to increase engagement is to interact with users who comment and like your posts. Take some time each day to comment and “talk” with your audience.
How will this help you?
First, when you respond to users’ comments, it will make them feel special. This will increase the likelihood that they will be loyal to you and therefore interact with your Instagram account on a regular basis. This method has steadily increased Instagram engagement.
10. Interact with similar accounts.
This is a wise strategy, and it will help you keep an eye on your competitors. Not only does it need to simply “monitor” the competitor’s account, it also needs to take further measures. Interacting with similar accounts allows you to monitor the type of content they post. It also allows you to interact with the audience.
To use this technique, find an Instagram account that is similar to your Instagram account. “Talk” with your followers, even with users who frequently comment on their images and posts. You will look back with the types of relationships that can be formed in this way. They will also find your content interesting and engaging.
11. Test release time.
One strategy that can increase true Instagram followers is to post on your business page when appropriate. When most of your followers may be browsing their post feeds, you can take advantage of engagement by posting content.
How do you find the right release time?
You can use Instagram’s analysis tools. This can give you a clear idea of when your audience is visiting you online. When it is released, you will get more participation within a few minutes after the release. This is more important than the participation gained in the future. You can take proactive measures and use tools like Sprout Social’s Social Media Publisher. Using this tool, you can schedule a post to be published later.
12. Pay attention to the fatigue of followers.
Instagram has nothing to do with interaction and micro conversations. This is what Twitter is all about. Rather, its participation is related to publishing high-quality content. what can you do?
Limit one to two videos or photos per day. If you post too much, you run the risk of losing engagement rates due to follower fatigue. If Instagram followers think you often send spam, you will lose them. This will eventually lead to a decline in participation.
13. Add CTA to your post.
This is a simple operation where you can ask your reviewers to comment. You can then invite them to interact with you. This is very beneficial. This is why it’s so important to add a call to action in the title.
What can CTA achieve?
They encourage visitors to participate through comments. It will prompt them to spend more time on your posts. This is a simple and effective way to increase Instagram engagement and therefore growth. Take advantage of this strategy on your page through giveaways.
14. Evaluation and optimization.
To ensure that you perform all operations correctly, please continue to analyze the data. Then optimize it accordingly. By knowing what you’re doing wrong, you can increase your Instagram engagement rate.
What steps can you take?
Use Instagram’s tools to check the performance of your content. It will also provide you with pictures about audience behavior. However, you need an Instagram business account to perform this operation. You can also evaluate brand engagement by entering your profile name in the engagement calculator.
Are you ready to increase your participation on Instagram?
In order to increase Instagram likes and followers, you must increase the participation rate on the Instagram platform. Try the strategies mentioned in this blog. Let us know what’s going on!