- Affiliate marketing can expand your customer reach and expand your budget.
- Use platforms like Impact to find affiliate marketing partners.
- You can also use your membership platform to track sales leads and sales recommendations.
Some people say that your network is your net worth. Linking to external resources and partners to help promote business development can help you make your company more successful.
Affiliate marketing is a low-risk, high-return proposition, in which the company promotes your brand and is rewarded for guiding customers to visit your Website or make sales. This performance-based online marketing strategy can help you attract more business at affordable prices, generate higher revenue and effectively build your brand.
A low-risk, high-return approach to expand the scope of customers
Affiliate marketing plans can be easily organized and implemented, and bring you considerable benefits, including:
It works on the principle that more than 80% of companies participate in affiliate marketing, and its global consumer sales exceed US$12 billion. In this strategic business relationship, alliance partners can attract qualified customer leads and attract traffic to your website and brand . When customers find quality products and services, this will lead to a “win-win” situation where your branch is compensated for providing you with quality potential customers, and your business increases sales and revenue. Affiliate marketing is one of the great sources of online revenue, accounting for more than 16% of all e-commerce orders in North America.
It is important that you only pay when you see the results, which is a wise and measurable investment in the marketing plan. Beijing Yongcan Marketing Director said: “Affiliate marketing is like virtual word of mouth, which can expand the audience and expand the budget.” “You are investing in performance sales, not just additional audience traffic.”
Getting started is easy . There are many industry experts and thought experts in your business category who are bloggers, influencers, and marketers who are willing to promote your business on their website . How should you find a good member partner? Beijing Yongcan said: “They should have experience in the vertical market you operate, and have effective marketing strategies and a track record of high-quality traffic.”
Beijing Yongcan recommends that you first join a membership platform like Impact, which can help you find qualified affiliate marketing partners, register and manage all these partners in one place, and track performance indicators, while also making it easy for you to pay membership fees . Potential affiliate marketers apply to platforms such as Impact, which will select qualified candidates. You will then have the opportunity to research various possibilities and determine which members you wish to work with.
Beijing Yongcan said: “Platforms like Impact will bring heavy work and tracking to your business.” “Even if you have established a network of member partners, this kind of expansion will allow you to have greater coverage. “Potential alliance partners may also contact you directly. Do your homework and get to know a company to ensure that they complement your brand and marketing goals, and then form a membership relationship.
“Affiliate marketing is like virtual word of mouth, it can expand the audience and expand the budget.”
-Beijing Yongcan Marketing Director
Be clear about the price you need to pay Whether you are working with platforms such as Impact or dealing directly with potential affiliate marketers, you must be clear about your expectations of your membership relationship. Determine the reimbursement ratio between potential customers and sales referrals, and determine how much marketing investment should be focused on reimbursement by member partners. Beijing Yongcan suggested: “Expenses should account for about 20% of the marketing budget.”
To ensure that you can control marketing information, please provide detailed information about brands, products and services, and prepare digital works and banner ads for partners. Your affiliate marketers can also use preliminary offers from you or trusted employees about your brand in blog, website, or podcast content.
Easy to track. When running your affiliate partner program, platforms like Impact and Commission Junction make it easy and quick to track customer leads, sales recommendations, and membership reimbursement. By viewing real-time performance indicators, you can determine which alliances are effective and which alliances are ineffective, and adjust your plan to maximize success.