21 SALES EMAIL SUBJECT LINES THAT OPEN, READ AND REPLY TO PROSPECTS!
How often do you sit on your phone looking at your email inbox, then read the subject lines of all new mails within 1 or 2 seconds and make the swipe-delete movement a-la tinder? While email continues to be one of the most effective reach-out methods, prospects have become increasingly trained to delete spam or meaningless emails right away. That’s a missed opportunity, especially if you’ve put in the time and effort to write a strong personal email. That’s Good Email Subject Lines For Sales is critical.
But what actually makes a subject line good?
When you approach a prospect , you either do this by responding to their interest (e.g. when they have visited your website, or engaged with your business on social media), or you have good reason to think that you can help them (for example, if they have posted an article on linkedin that you are an expert on). Now you have to get the prospect to respond to this …
The best sales email subject lines are creative, interest, and informative without revealing too much. Writing a creative subject line is not an easy task, so we looked at data from the emails that were not only opened the most, but received the most replies. Below you will find the best 21 subject rules that you can use in different situations. Test them out and I dare to say that your opening and response rates will skyrocket.
1. “Hello (name), (question)?”
Questions elicit answers. Encourage emails with questioning subject lines to open and reply.
Example: Hello harm, what can I help you with?
2. “Our next steps”
Use this teaching line as a follow-up after initial contact or to restart a silent discussion.
3. “A (benefit) for the (prospect’s company)”
Here are some examples of what this might look like in practice:
- A new marketing strategy for Company X
- A saving of 30% for Company Y
- A lasting increase in income for Organization Z
The specificity of the benefit and the personal subject line will catch your potential buyer more quickly for Good Email Subject Lines For Sales.
4. “Do not open this email”
This subject line has been tested by several b2b and b2c companies, and although you might think this is a spammy subject line, it was found that many people open this email. It seems that reverse psychology is doing its job here, by doing something, precisely because it is not allowed
5. “X Options to Get Started”
Incorporate a few bullet points about starting your relationship in the main text (a substantive offer, a phone call, an upgrade option for current customers, etc.) and you’re well on your way.
6. “10 mins – (datum)?”
Many professionals are busy and often like short and simple messages that are easy to respond to. If you use this type of subject line, and also create a very short to-the-point email, you will find that many more people will respond.
7. “Should I stay or should I go?”
This is a subject line that often goes well with a ‘farewell email’. Sometimes you have already sent a few emails and have not heard back. By using this subject line, you make it clear to the reader that you want to know if your reach-outs are still relevant at all.
8. “Did you know about (topic or interest)?”
Offering a helpful tip or statistic on a topic the prospect is interested in will make you appear credible from the start, and this will start the conversation.
9. “Did you find what you were looking for?”
Use this follow-up for an incoming call or a website visitor. They are clearly seeking help for a challenge – ask how you can be of service.
10. “Can I help you with something?”
Offering value and helping prospects in their research / buying process is crucial in today’s selling. You can no longer immediately try to make a sale, but you will first have to support the prospect in what he / she is looking for. That is the basis for a good start of a relationship and in this context even more important … an answer to your email.
11. “(Mutual connection) advised me to contact”
Few things are more powerful than references. If you share a common acquaintance with your prospect, include that person’s name in your email subject line. The more trust your prospect places in your reference, the more interesting your email will be.
12. “X tips / ideas for (pain point)”
People like numbered lists. That’s why you see so many blogs online with ‘top 10 sales tools’ or ‘5 creative ways to…’. Prospects are often looking for different options and ideas to solve their problems or inspiration to do. Therefore, include a number in your subject line to generate interest.
13. “You’re not alone.”
This subject line suggested by a rep on Reddit is catchy in two ways: 1) it’s intriguing and 2) it’s human. If you know the prospect is struggling with a difficult challenge, share stories of how others have overcome a similar hurdle.
14. “Permission to close the file?”
This breaking email subject line puts the initiative on the prospect to take action. Regardless of whether they respond or not, you will know their point of view.
15. “I came to you via (reference name)”
Don’t underestimate the power of citing references in a subject line. This subject line has an opening percentage of at least 80%, especially in b2b sales, I would say try it out.
16. “10x (prospect’s company) ‘s traction in 10 minutes”
An email presenting growth opportunities can be very effective for prospects who aim to either achieve or exceed their goals. This subject line stimulates well and also shows that it only takes a short investment of time to find out how you can achieve more growth.
17. “Idea for (topic that interests the prospect)”
Similar to the previous subject line, this sentence also ensures that high numbers of prospects open the email. If your idea is interesting / creative, you can easily stimulate a response with a short question in the email.
18. “If you change your mind about working with (your company)”
Sometimes it is not convenient for a prospect to respond to your email. Therefore, break radio silence by bluntly placing the ball at a silent prospect. You’ll be surprised that an email with this opening line, arriving in your inbox a few weeks later, will suddenly receive responses from prospects who completely forgot to answer you.
This is not a typo. This is just an empty subject line. In your haste or laziness, how often have you sent an email without mentioning a title? At least I do quite often. From the thousands of emails I have sent, I noticed that emails without a subject line are opened very often. So if you are not creative for a while, no problem, leave the title empty!
20. “Question about (purpose)”
What is your question? Prospects have to open your email to find out.
21. “Reason for bell”
Often you will not only send emails during your prospecting activities, but also call. Prospects often do not answer their phone, especially if it comes from an unknown number. Therefore, send an email with this subject line immediately after calling. The prospect will often be curious about who called him / her and therefore be inclined to open the email to find out.
28 Sales Email Topics That Encourage Your Prospects
The best topics for a sales email are creative, persuasive, and informative without saying too much. A Good Email Subject Lines For Sales that arouses interest is what makes the difference, it is what your prospect opens or ignores the email.
Just as a doorman can prevent a salesperson from talking to the manager or decision maker, the subject of a sales email can prevent a prospect from opening it.
What is a good topic for a sales email?
The best sales email topics are creative, interesting, and informative, without revealing everything. Writing a creative topic is no small feat , so we’ve put together 28 compelling sales email topics for different situations.
Customize them for your own use and you will see your opening and response rates increase.
28 best topics for a sales email.
1) A question about [purpose]
What is the question? You have to open the mail to find out.
2) [Name of a mutual acquaintance] advised me to contact you
Few things are more powerful than a reference. If you share an acquaintance with your prospect, make sure to include his or her name in the subject line of your email. The more your prospects trust your recommendation, the more convincing your email will be.
3) Our next steps
Use this topic to follow up after an initial contact or catch up with a prospect who has cooled off.
4) Do not open this email
If you’ve ever spent time with a young child, you know that telling them not to do something encourages them to do just the opposite. Use reverse psychology to win.
5) X options to start
Put a few points about the beginning of your relationship in the body of the email (a one-time offer, a phone call, an upgrade for existing customers, etc.), and you will achieve your goal.
6) Hello [name], [question]?
Questions elicit answers. Emails with questions in the subject line cause openings and replies.
7) Should I stay or go?
If you haven’t heard from a prospect yet, use the subject line of this email and accompany it with an ingenious pause.
8) Did you know about [topic of interest]?
Offering helpful advice or statistics on a topic of interest to your prospect will increase your credibility and get the conversation started.
9) Did you find what you were looking for?
Use it for prospects or visitors to your website. Obviously, they are looking for help to solve a problem. Ask them how you can help them.
10) The overriding matter of capitalization
Many people use capital letters to write their emails. From this point of view, an all-caps mail, all in capital letters, will stand out.
11) I hope to be of service to you
Did you hear that?
The days of “I am closed” are over. Today’s good salespeople are committed to “I am always at your service”. Put yourself in this frame of mind with your prospects, they will appreciate the gesture and see it as a willingness to serve them.
12) A [benefit] for [your prospect’s company]
Here are some examples of what this might look like in practice:
- A new HR strategy for company A.
- A historic record of profit for Organization Y.
- € 25,000 saving for ABC Group.
In these examples we find a specific customer benefit and a personalized email subject. Here you can use any question or phrase that attracts your customer.
13) X number of tips / ideas for [sore spot]
People like numbered lists. Include a number in the subject line of your email to increase interest.
14) Where is the love?
If your prospect has taken off for the horizon, use this topic to bring a little humor into the situation. With a little luck, you will put a smile on your prospect’s face.
15) You are not alone
This topic, used by a salesperson, covers two fronts:
- The subject of the email is intriguing
- He shows that he is only human.
If you know your prospect is facing difficulties and challenges, share how others have overcome a similar problem.
16) Do I have your permission to close your file?
The subject of this email puts your prospect’s responsibility into action. Whether he answers or not, you know where he stands on his purchase decision.
17) Chilled? Like the baby panda?
Come on! Who doesn’t love baby pandas? This topic will prompt your prospect to open the post, where they will find an adorable video of pandas playing or a GIF of a sneezing baby panda (choose your gif). Again, humor can help.
18) Idea for [a topic of interest to your prospect]
A free idea? Sure, I’ll take it. * click *.
19) I found you through [a common contact]
As for Idea # 2, don’t underestimate the power of referrals in the subject of an email. This topic has reached an astonishing 88.6% opening rate, according to LeadGenius.
20) In case you change your mind about working with [your company]
Break radio silence by returning the ball to the prospect’s court.
21) 10 minutes – [one date]
Short, easy and precise. If you can continue this same style in the body of the sales email, the response speed will skyrocket.
22) We have [a fact] in common ...
Look at the profiles of your LinkedIn or Facebook contacts in five minutes. I bet you have at least one thing in common … be it a sports club or a devouring passion for spaghetti.
23) A 3-step plan for your busy week
Because you know your customer well (you are not reminded of the benefits of personal details), you know his pain points. So put them in the body of the email and give a brief practical advice on how to overcome them the following week.
24) I think you’re going to like these blogs ...
Put the name in the subject of the message, and fill the body of the message with the content it needs. This is an excellent way to test the complete estrangement or disconnection from a prospect who is not showing signs of life.
25) I like everything in this email
Use this phrase in your own business and people will be tempted to open the mail. Don’t forget to joke about exaggerating the topic with a line like, “Okay, so my boss said that, but …”
26) Nice to meet you, [name of prospect]!
When they download content or visit your pricing page, let your prospect know that you understand their interest and are happy to finally connect with them.
27) Do you feel [an emotion]? Here, let me help you.
Identify market events in your prospect’s industry. Are you targeting e-commerce marketers in the busy weeks leading up to Black Friday? Try “Are you stressed? Let me help you ”. Then share how your product or service can solve their problems.
28) 3 ideas for the weekend
Trying to restart a conversation with a very valuable prospect? Find some things to do in your town this weekend and send them to him.
Now that you have a clear understanding of the type of sales email you can send, you can proceed to the steps you need to take to successfully prospect customers for your business. We hope you find it useful, as it has been for us.
One more thing:
Close your sales email with a sales phrase that reflects the promise of your offer. This way you can gain the trust of your potential customer and build a lasting relationship.
Good Email Subject Lines For Sales