If you don’t have a good email marketing program, you don’t have a good marketing program – period. A 2017 report by New York City-based marketing analytics firm Custora showed that 2013 percent of all received customers are coming from email marketing, which is better than Facebook or Twitter, and represents a 4X increase since 7.5 . That development will only continue.
However, for a great email marketing program, you need the right email marketing service in your arsenal. This option is not as easy as it seems. There are many options, and only by evaluating the needs and directions of your business will you know which is best for your startup. Here’s how to do it:
Define Your Marketing Goals
I am all about action, but action is not effective until it is directed. Start by figuring out what your major marketing needs are and what you need to complete your email marketing for you.
Are you on a platform where you want to build engagement and visibility by encouraging signups and sending newsletters? Or are you planning to increase sales and conversions by using your email campaign to convert customers and link directly to your sales list? Since all email marketing services have different features and prices, your exact needs will save you both money and hassle.
An important goal is to ensure that your email campaign is readable on mobile devices as well as desktops. More and more customers are running, and choosing a service that allows you to optimize for mobile is a key part of a successful marketing plan.
If you need more specific assistance with your campaign development and strategy, some email marketing services provide professional campaign consulting services. While these services can be expensive, they can also help you avoid time and money misuse if you have small staff or need expert help.
Once you know your needs, review which services can help you meet them most effectively.
To find the email marketing service that best suits your needs, look at the many options listed here.
Review your cost
As a startup, you already know that cost is an important factor in every business decision. As a result, the costs associated with your email marketing service should be reviewed and balanced against their ability to return.
However, this does not mean that you should automatically go with the cheapest possible service. New entrepreneurs often make the mistake of over-investment or under-investment. The key to making the right investment is to choose the product with the highest probability of yielding positive returns for your company.
The pricing structure for email marketing services typically uses a monthly fee based on the number of subscribers you have. Services typically have a plan minimum and a plan maximum, but most also offer custom-built large customer plans. Regardless, it is a good idea to choose a service that you are not going to pursue in the near future.
Free trial is another important way to evaluate your cost-to-profit results with email marketing services. Once you narrow down your options to two or three, use the free trials and see if the service is intuitive, easy to use, and effective for your needs. This will help you avoid spending money unnecessarily on a program that is ventilated due to poor fit.
Another important cost element is the customer service provided by the company. It is worth it to pay more for a more accessible, highly rated customer service experience. Consider whether you want 24/7 support, and whether email support, live chat, or tutorials are important to your startup.
Get Great Analytics
Email marketing – like all marketing initiatives – requires extensive testing to see if the templates and copy you are using. Without great analysis, you would not have the data necessary to run these tests.
Most email marketing services provide free basic-service analytics on metrics such as open rates, links that are clicked, and unsubscribe. That said, they are not the only metric you want to track. Hubspot gives a large list of important email marketing metrics, including conversion rates, forwarding, list growth, leads generated, and overall ROI. If an email marketing service does not give you the resources necessary to track those results, it is not suitable for your firm.
Consider whether you want to integrate with Google Analytics, or whether you need to include professional analytical consulting services with your plan. Not all email marketing services include these functions, so this is an important consideration before making your final choice.
Choosing the best email marketing service for your small business is an important part of the marketing mix of any startup. By considering your marketing goals, costs, and analytical requirements, you will find it easier to make the best choice for your company.
Top 8 Best Bulk Email Services for Small Businesses in 2021
A comprehensive review and comparison of top bulk email service providers. Select the best bulk email marketing service based on features, pricing and comparison:
Bulk email service is a platform provided by the company to connect with new audiences or potential customers by sending mass email messages.
These services will help people to send email to the inbox. This helps in improving the repeat rate. This can increase the rate of visits by 70%.
Fact Check: Email marketing provides the benefits of frequent visits, builds a loyal following, and thereby increases sales. Due to these benefits, the email marketing industry is growing at a CAGR of 19.60% over the period 2017 to 2025. Prana-Reputation which states that the email marketing industry is expected to reach $ 22.16 billion by 2024.
Most of the time, the bulk email service is used to send marketing emails to the bulk list. A study conducted by EmailMande states that 42% of companies use marketing automation and 82% of companies use email marketing technology.
The graph below will show you statistics for different types of marketing techniques.
Challenges with Bulk Email
When sending bulk emails, the biggest challenge is not to get marked as spam. Other challenges may include higher open rates for email, sending personalized emails, and optimizing email for different devices and email clients. Bulk email services provide features and functionalities to overcome these challenges.
Common features of bulk email service
Bulk email services provide ease of use. It provides an intuitive editor, to make email creation easier. It performs anti-spam analysis and has the ability to automate database functions and segments. Most email marketing services provide email templates, social-media integration, and email scheduling. It provides templates and expert support.Pro tip: When selecting a bulk email service, the features you can look for include automatic bounce handling, sending programmatic bulk email via API, ease of use, and automation. The performance dashboard is also one of the most important features of a bulk email service as it provides information about delivery rates, bounce, spam, and more. => Contact here to suggest a list.
Top Bulk Email Services List
- constant contact
Best Bulk Email Marketing Services Comparison
|best for||Free email is allowed||best feature||cost|
|Sendinblue||Small to large businesses.||300 emails / day||Email Marketing Features.||Free,|
Lite: $ 25 / month,
Required: $ 39 / month,
Premium: $ 66 / month,
Enterprise: Get a Quote.
|HubSpot||Small to large businesses||2000 emails per month.||email marketing||Free tools are available|
Marketing Hub plans start at $ 40 / month.
|Melganj||Small to large businesses.||10000 emails per month.||Intelligent inbound routing and advanced email analytics.||Concept: Free.|
Production: $ 79 / month
Pay Scale: $ 325 / month
Enterprise: Get a Quote.
|Mailjet||Small to large businesses.||6000 emails||You’ll get real-time performance statistics and infinite scalability.||Free|
Original: $ 8.69 / month, 30000 Email
Premium: $ 18.86 / month, 30000 Email
Enterprise: Get a Quote.
|SendGrid||Small to large businesses.||40000 emails for 30 days and then 100 emails per day.||It can be used for shipping notifications, email newsletters, password reset and promotional emails.||Free,|
Required: Starts at $ 14.95 / Month,
Pro: Starts at $ 79.95 / Month,
Premiere: Get a Quote.
|SendPulse||Small to medium-sized businesses.||12000 emails||It comes with statistics, membership forms, personalization of emails, etc.||Original: Free|
Pro: $ 59.88 / month
Enterprise: $ 219.88 / month.
|ClickSend||Small to large businesses.||The inner is independent.||Sending individual email campaigns to different lists.||Inbound: Free|
Outbound: Starts at $ 0.0069 / email.
# 1) Sendinblue
The best small to large business.
Sendinblue Pricing : Sendinblue has four price plans, Lite ($ 25 per month), Essential ($ 39 per month), Premium ($ 66 per month), and Enterprise (get a quote). It also offers a free plan that will allow you to send 300 emails per day.
Sendinblue provides solutions for email marketing, SMS marketing, chat, transactional email, marketing automation, and more. It features marketing, contact management, marketing automation, reporting, and as a transactional platform.
Sendinblue has CRM features that will help you build a strong relationship with customers. Similarly, the segmentation feature will allow you to send emails to the target audience.
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- Sendinblue provides a drag-and-drop email builder to help you create emails quickly.
- The tool will allow you to personalize content such as adding a contact’s name.
- It features landing pages, signup forms, Facebook ads and retargeting.
- It has machine learning-powered time optimization features with the help of which you can send emails at the right time.
Verdict: Sendinblue does not impose a limit on emails sent daily, which have paid plans. It also allows unlimited connectivity with the free plan.=> Go to Sendinblue website
# 2) HubSpot
The best small to large business.
HubSpot Pricing : HubSpot provides free marketing tools. The Marketing Hub has three versions, Starter (starts at $ 40 per month), Professional (starts at $ 800 per month), and Enterprise (starts at $ 3200 per month).
HubSpot Marketing provides an email marketing software to create, personalize and optimize email. You will be able to customize the layout, add call-to-action and images with the help of an easy to use drag-and-drop editor. This will let you optimize email campaigns with A / B testing and analysis.
You will be able to know the most open subject lines through A / B tests. You can dive deep into the data so that you will get conversion rates when designing new tests.
- You will be able to quickly draft email campaigns. These campaigns are professionally designed and can be viewed on any device.
- The drag-and-drop editor is easy to use.
- This will allow you to personalize email and schedule email campaign
- It provides detailed engagement analysis.
Verdict: HubSpot will allow you to start website visitors for free to convert them into leads. HubSpot Marketing Hub is an all-in-one marketing software.=> Go to HubSpot website
# 3) Melgun
The best small to large business.
Price: Mailgun will allow you to send 10000 emails per month for free. It has three more value plans i.e. Production ($ 79 per month), Scale ($ 325 per month), and Enterprise (get a quote) .
Mailgun provides solutions for email marketing, transactional email, email parsing and more. It provides email APIs to help developers integrate email into their app. You will be able to build your own service with an open-source library. This guarantees that the average API response time will be less than 500 ms.
- Mailgun provides email API services with features such as advanced email analytics, improved delivery and email parsing and routing features.
- It provides email validation features such as custom grammar checking, validating emails based on billions of emails sent, list security from Typos, avoiding high-risk addresses, and more.
- It provides powerful sending infrastructure with SMTP integration and RESTful API.
Verdict: Mailgun has good reviews for its email delivery and support services.
# 4) Mailjet
The best small to large business.
Price: Mailjet offers a free plan that will allow you to send 6000 emails per month. You can choose the number of emails you send per month with Basic and Premium plans and the prices will vary accordingly.
For 30000 emails, the basic plan would cost you $ 8.69 per month and the premium would cost $ 18.86 per month. You can get a quote for enterprise planning.
Mailjet provides transaction and email marketing solutions. It has features for creating, managing, sending and customizing emails. You’ll gain actionable insights through a thorough overview of your email performance and real-time monitoring. For better engagement, Mailjet will help you personalize email templates.
- Mailjet has an email template gallery and an intuitive drag-and-drop email builder.
- Its collaboration features will let you work together as a team in real time.
- This will allow you to lock specific sections of your template.
- Membership forms will help you develop your email list.
Verdict: Mailjet has good reviews for email marketing. The tool has features to help you organize the list and create targeted segments.
# 5) SendGrid
The best small to large business.
Price: SendGrid offers a free plan that will allow you to send 40000 emails for the first month for free and then 100 emails per day. The Essential 40K plan will cost you $ 14.95 (40000 emails) per month and the Pro plan will cost you $ 79.95 per month. You can get a quote for the premiere plan.
SendGrid provides a platform for shipping information, password reset, email newsletters and promotional emails. The platform will allow you to add contacts via CSV uploads, signup forms and contact APIs. It has functionalities for managing recipients, scheduling, content and testing.
- Email marketing has features for automation, design, templates and statistics.
- It provides email API with web API, SMTP service, transaction email and email verification features.
- It provides custom SPF and DKIM record creation to eliminate domain spoofing and phishing email.
Verdict: SendGrid is a cloud-based platform that provides services for transactional email with features such as anti-spam regulations. It is a scalable solution in terms of delivering email. SendGrid provides the benefits of delivery, scalability, customer service and support.
# 6) SendPulse
Best small to medium sized business
Price: For transaction emails, SendPulse has three plans i.e. Basic (free), Pro ($ 59.88 per month), and Enterprise ($ 219.88 per month) . For email marketing, it offers a free plan for 2500 subscribers. Pricing plans for email marketing start at $ 7.88 per month.
SendPulse provides a multi-channel marketing platform with features of a drag-and-drop editor, subscription form, trigger email, reporting, and APIs. This will allow you to personalize, split, and A / B test. Its mobile app will help you check the result of an on-the-go email campaign.
- The drag-and-drop editor comes with over 130 free templates.
- Regardless of device and screen resolution, email would look good.
- Automation 360 will let you set the trigger chain of email.
- The tool will allow you to create any type of membership form.
Verdict: You will be able to integrate SendPulse with your project, CRM, or CMS system. It provides collaboration facilities with the facility of providing access to restricted sections.
# 7) ClickSend
The best small to large business.
Price: Email marketing and transactional email (outbound) pricing plans start at $ 0.0069 per email (less than 25K emails). For 25k or more emails, the rate will be $ 0.0055 / email, etc. Inbound is always free.
ClickSend provides business communication solutions for SMS, Voice, Email, Rich Media and more. It provides a drag-and-drop template editor. ClickSend provides transaction email APIs and SMTP APIs. It supports unlimited users or contacts.
- ClickSend will allow you to schedule emails to send to a huge list of receivers.
- The Transactional Email API can be directly integrated into business applications, websites and software.
- The SMTP API will allow automatic scheduling of email responses.
Verdict: ClickSend’s bulk email service will allow you to send individual email campaigns to different lists. You will get 24 * 7 support for free.
# 8) SendBlaster
The best medium-sized business for.
Price: SendBlaster offers a free plan and a pro plan. You can get a quote for the pro version.
SendBlaster is a tool for sending bulk emails that provides a layout editor and a rich set of templates. Using the program tag, SendBlaster will allow you to send different attachments to each recipient. It has a rich group of blueprints.
- SendBlaster provides layout editor.
- It can be integrated with MailStyler which will help you in newsletter design.
- Existing htm or EML files can be imported. With SendBlaster, you will be able to send personalized emails to each customer.
- It facilitates ‘Repeat replication’ This will help you manage multiple lists sharing some contacts.
Verdict: SendBlaster allows you to directly import customer details from other software such as Outlook, Thunderbird, etc. It provides HTML mode for developers i.e. source editing only mode.
# 9) Constant Contact
The best for small businesses and individuals.
Price: Constant Contact offers a free trial for the product. It offers two pricing plans i.e. email (starts at $ 20 per month) and email more (starts at $ 45 per month).
Constant Contact provides a drag-and-drop editor that will help you create mobile-responsive email. The tool has the ability to trigger email chains to contacts based on clicks. You can fragment contacts to send the correct message. It facilitates automatic resend of emails to non-openers.
- Constant Contact provides powerful list building tools.
- It has features for creating and editing emails.
- It has features for list creation, list management and list segmentation.
- Constant Contact provides features for email tracking, delivery, A / B testing, and marketing calendars.
- You will be able to track email marketing results in real time.
Verdict: Constant connectivity includes advanced features like event marketing automation, surveys and coupons. Contact lists can be uploaded from Excel, Outlook, etc. This will automatically update the contacts in unspecified, bounced and inactive emails.
# 10) Drip
The best for small to large businesses and freelancers.
Price: Drip offers a free trial. Pricing plans start at $ 49 per month for 0-2500 people in your account.
Drip is a marketing e-commerce CRM platform. It uses customer insights, data and email marketing automation. It provides 24 * 7 chat and email support. Drip provides a powerful API. You will get detailed email analysis.
- This tool will allow you to segment people based on pages clicked, items purchased, and emails opened.
- This feature will help you personalize marketing strategies.
- The ECRM dashboard will provide you with information on workflows, campaigns and broadcast emails.
Verdict: Customer data will be stored in one place. It has behavior-based visual workflows.
Bootstrap Marketing Techniques Every Small Business Owner Should Use
Tips to promote your small business with a small budget
The idea of starting and running a low budget, bootstrap business is a very hot topic, not just for super frugal business owners. The good news is that you don’t have to spend a decade of debt to start your business … if you’re willing to put a little time and elbow grease. In fact, it is possible to not only start a business on a bootstrap budget but also to grow your business with minimal investment.
Marketing is one of the most flexible, high-potential areas where you can maximize the bootstrap budget. Without spending a lot, you can get the word out about your business. Here are five bootstrap marketing techniques that you can integrate into your marketing plan today .
01 – Create Your Email List
Email marketing is an affordable way to stay in touch with your customers, promote your products, and boost brand recognition. This is a long-term activity that probably won’t yield immediate sales, but creating an email list is a business goal that every small business owner should have.
The first step is signing up for an email marketing service that will allow you to easily collect email addresses, send targeted messages, and track responses. This short list of email marketing services will help you start comparing plans.
Once you have your system in place, you need to encourage your customers and potential customers to sign up. You can do this in many ways, including:
- Offer a free download in exchange for signing up
- Promising customers special offers and discounts
- Launching a monthly email newsletter
- Providing special suggestions, advice and other information to customers
The most important thing to remember with any email marketing campaign is that you should clarify what people are signing up for, do not promise to sell or share your email address, and if they do not decide Then give customers an easy way to unsubscribe to get messages from you later.
02 – Knowing Your Customers
The central part of any effective marketing plan is a thorough understanding of your target market. The more you know and understand your customers, the easier it will be to get what they want and need. And the more you address the needs of your customers, the more they will buy from you and refer you to others. This is why taking the time to get to know your customers is a powerful bootstrap marketing technique.
There are many ways to get to know your customers and show them how much they mean to you. Here are a few ideas to get you started:
- Ask for customer testimonials and use them in your marketing materials
- Send free samples and other incentives to previous customers to get your business back
- Create customer satisfaction surveys and track results so that you can continuously improve your business
- Send holiday gifts to your most important customers
- Collect customer birthdays and send coupons or special offers every year
- Create a “frequent buyer” rewards program
Although you are marketing to a large group, you want to think about each customer individually. Consider your personal needs, and personalize your marketing message and approach to meet those needs. By making your customers feel valued, you are setting the stage for a long-term relationship .
03 – Use Social Media
If you have not started using social media for your business , you may possibly be unavailable in an extremely easy and cost-effective way to reach your target audience. Not only has social media become the most used form of online marketing, but your customers now expect it. If your company does not have a business Facebook page , for example, you may lose a lot of business to your competitors who do.
You are probably well aware of social sites such as Twitter and Facebook and have seen businesses using these sites to get the word out about their products and services. But social media is more than just Twitter or Facebook. Hundreds of promoting your business how you social media is that you can use . Here are a few ideas:
- Start a blog for your business
- Subscribe to other blogs related to your topic and continuously comment on blog posts.
- Record videos for your business and upload them to a branded YouTube channel
- List your business on Google Places
- Start bookmarking your online content
- Create a Pinterest account for your business that highlights your products, services, or other resources
As with any social media marketing activities, make sure that you take the time to outline your goals and make a plan before diving. This can be a quick and easy medium, but when you are well organized you do not want to cut corners, a strategic approach.
04 – Give Something Away
- Giving customers coupons or samples as a thank you when signing up for your email list
- Run a contest that gives the winner a product
- Creating a free teleconference, webinar or local workshop for your target market
One thing to keep in mind is the value of the item or sample you are giving. You want to provide a good representation of your business so that you get free items that are not high quality, relevant and useful, cheap. You should also make sure that you are not giving too much; A “taste” is aimed at what your customers want more.
If freebies are not right for your business, you can also give your time in a way that promotes your brand. Consider organizing a charity event, leveraging your time and expertise on a non-profit, or even sponsoring a local sports team.
05 – Go Grassroots
Sometimes, there is no better way to promote your business on an old-fashioned budget – getting out on the street and talking to people. Even if your business is primarily online, but also a local community have other local businesses, and their marketing activities to expand a great way to support the inclusion of those businesses to Can.
Some of the most obvious ways to maximize your local community are by joining the Chamber of Commerce or other local professional organizations. Then, once you do this, you want to be ready with an effective lift pitch and business card before you start networking .
Here are some other grassroots bootstrap marketing ideas to explore:
- Start a strategic partnership with a complementary business
- Co-sponsor an event with another local business
- Use wearable marketing (shirts, hats, bags) for passive “on-the-street” promotions
- Use a sidewalk sign to promote your products and services.