Sean McBride aka @Shonduras on the internet, he has millions of followers on Snapchat. He started out by creating intricate “Snapchat Art” doodles, and quickly found his rhythm on social networks built for visual storytelling.
To help you market your business on Snapchat, here are 3 lessons we haven’t learned from Sean’s talk about what to do on Snapchat, The Social Media Marketing World . In this post, you will learn what a great Snapchatter does, how to get followers on Snapchat, and how to get more visits to your Snapchat stories.
1. Don’t Start Your Snapchat With a QR Code
“It’s very difficult to move traffic to your Snapchat account right now,” explains Sean. Everyone wants to know how to get more Snapchat followers, and many companies think they can post their Snapchat “ghosts” (a code custom QR on your social media) and the followers will come. But according to Sean, it’s not the best strategy. As Snapchat grows in popularity, so does the number of friends everyone has on Snapchat, and that’s a lot to handle as one of the Companies Make On Snapchat.
“Typical high school or college kids, who may be their demographic, have 300-400 Snapchat friends, growing by 10 friends every week, and are overwhelmed. They don’t necessarily want to add more people, they Just choose the stories they want. Watch and don’t see them all.”
Simply posting your Snapchat ghost on your Instagram and asking people to follow you is not going to work. “Why would they want to do that?” Shawn asks. “They already have enough friends, and everyone in the world posts that yellow QR code and says ‘Follow me on Snapchat! “I see it everywhere, it’s almost annoying right now.”
Instead, think about how you can use your product in a weird or interesting way that gets people’s attention. If you attract your Instagram or Twitter followers with something unique and creative that is exclusive to your Snapchat channel, then they will come to see it and you will get Snapchat followers.
(clickToTweet tweet = “Don’t just start your Snapchat with a QR code: you’re not giving anyone a reason to follow you.” quote = “Don’t just start your Snapchat with a QR code: you want someone to follow you not giving a reason to do so.
We follow Sean’s advice to launch Snapchat itself . Sean took a small takeover of our account to share his top Snapchat tips, and we joked about content on Twitter to attract our Twitter followers to add us on Snapchat instead of posting our QR codes. , to see the rest of his advice.
2. Don’t Take Your Photos Too Long
Once you have Snapchat followers, you need to keep them engaged and involved. So what makes a great Snapchat? “ You want your catch-up to be so engaging and entertaining that your followers may not have a chance to fully consume all the information, ” says Shawn.
(clickToTweet tweet = “It is important for Snapchat to give enough time to view your content” quote = “Not enough time to view your content is important to Snapchat”)
This is where Snapchat marketing becomes more complex than “traditional” social media marketing. Aren’t you sure your followers understand the message? Let’s say you want to post a picture or video of the latest products in your store; You probably think you’ll want to set the post to a full 10 seconds so everyone can see how good your new product is. But that’s not necessarily the case, Shawn says.
“He wants (his followers) to always want more, like they just don’t have enough time to process it. Because as soon as they see your new product and think ‘Oh, that’s great, ‘ There are still four seconds left … and they’ll just let your story slide.” This is part of mistakrd Companies Make On Snapchat.
The moment someone gets bored on Snapchat, their entire story disappears with a simple swipe. Keep your Snapchat followers engaged with funny and engaging snapshots: “Scribble on a picture, add an emoji, have fun with it and post it for 4-6 seconds,” explains Sean.
3. Don’t Post All Your Photos at Once
Another burning question for marketers who use Snapchat is “What is the best time to post on Snapchat?” Unlike other social networks, there’s no better time to post. Instead, it’s about posting your content regularly to keep it closer to the top of the story feed to avoid serious mistakes Companies Make On Snapchat.
You can create an epic story, but as other people post throughout the day, your snapshots will carry your story to the end of the feed. “If you post something great, and in a few hours you want people to still see it, post another new Snap,” says Sean. Posting multiple times throughout the day will keep your story on top instead of just posting all at once. And before asking, unfortunately you can’t schedule snapshots.