Email campaigns are a matter of life and death because of their title. You might create some of the most appealing emails ever, but if your headers don’t immediately catch the attention of your subscribers, they may not open them. Therefore, you need to enhance the game and create the best email subject line.
Small differences in the subject line of an email can have a significant impact on clickthrough rates. For example, using words like “free” may seem like a good idea, but because of the meaning of spam, it may frighten subscribers.
In this article, we will delve into six data-based methods to create the best email subject headings. Let’s talk about the numbers!
Six tips for writing the best email subject line for subscribers
Most people get dozens of e-mails every day, usually involving a few seconds of decision, I read or ignore it? The subject line of the email you choose is the key part of the results.
Next, we will focus on some data-supported methods to increase your email open rate. Everyone has data support, although your mileage may vary from audience to audience. Of course, there is no harm in trying all of them and seeing how your subscribers react best to you. let’s start!
1. Use email subject lines related to hobbies
Most industry email open rate is about twenty percent . This is a general summary, but a good rule of thumb. However, e-mail related to openness is a different kind of e-mail that stands out in terms of open rates. Considering that the 27% open rate is one of the highest recorded (except for religion, non-profit organizations, government, and the art world), mentioning hobbies in the subject line of an email can be a quick way to increase the open rate.
If you are not sure what we’re talking about here, please take a look at some examples of methods:
- Where to drink beer now
- new! Vacation on Mars
- These sweatpants will make you look great
The three subject lines here are all inspired by real-world examples that provide some excellent open rates. The point is, because headlines are hobbies or fun activities related to readers (and promises to provide appropriate content), the temptation to click is high. By linking readers’ interests with their own goals, you can ultimately link the two and reap the rewards.
2. Add emoji to the title
Add emoticons to e-mail the title of simple elements can increase open rates in the following ways, which may make you feel surprised at up to 56% , which is amazing. Even so, only about 6.9% of email headers contain emoticons.
Practical applications of this method include:
- Do you want Tullamore’s custom emoji and 6 months of free play? Book a walk today and you have a chance to win! “
- free popular freebie alert! 15 gifts, you choose 5??
Emoji may have an impact on your email open rate, which is difficult to explain. In our experience, most marketers use them to attract attention to messages containing quotes. This makes sense because they will become your most valuable information. According to the author’s experience, emojis can help provide visual clues to the content-helping readers to “understand” your message through emojis can secretly help them evaluate the value of your content.
However, when it comes to email, you should not abuse the functionality of emojis. If you want to use them, please use up to two for each heading and adjust their usage in each heading. Otherwise, the subscriber may stop paying attention soon.
Finally, pay special attention to the actual emojis you use, because not all emojis are the same. Consultative testing of the opening rate of different emoji characters, it was found that the best-performing emoji (☃️) increased the opening rate by 65%, while the least effective emoji (?) actually reduced the opening rate by 9.5%.
3. Use a personalized subject line
Of course, we all know that many people receive the same emails that we read. Even so, when marketers put in some effort to make the email more personalized, it feels good; and if the internal content is well-written, it may even make people confused whether the email is part of a campaign.
HubSpot ran the data and found that the open rate of emails with the recipient’s name in the subject line increased by about 15%.
For the email subject line, there are several personalization options, such as including the name of the subscriber or even mentioning a specific event:
- Mary, look at these carefully selected looks!
- Happy birthday Mary-inner surprise!
- Oh, your prescription is about to expire!
Most modern e-mail marketing service that allows you to personalize the implementation of the campaign, so it should effortlessly be included. In short, if you have not used the technology, you can squeeze more information out of the email list.
4. Optimize the headline length for mobile devices
For now, we have passed the tipping point-most people are now browsing (and checking their email) from their mobile devices .
This is very useful for email marketing because you can directly contact your subscribers anytime, anywhere. However, mobile devices mean smaller screens, which can make it painful to read long email subject lines.
This is what a regular Gmail inbox looks like on a normal-sized mobile device:
You will notice that most titles are not displayed after the 5th or 6th word. Of course, longer titles may lose their full impact. The solution is to use some old-fashioned copywriting techniques. Try adding the following simple elements to make your email subject line more clickable:
- Keep the headline concise: The opening rate of the four-character headlines found on Marketo is the highest, and it drops sharply after seven headlines. Therefore, whenever possible, try not to exceed seven words.
- “Preload” your email subject line: In other words, please provide the most Salient information first to make it the most conspicuous.
This should put you in the right position. On this basis, you can safely perfect your knowledge as needed.
5. Avoid using words like “free”, “help” and “reminder”
As mentioned above, the use of word “free” can affect your email open rates negative. The same effect will extend to other words that sound too “junk”, such as “help” and “reminder.” According to our experience, if the title reads too much like an automatically generated title or the sales volume is too high, it will affect your click-through rate.
Use your creativity here. Good writing shows that there are many ways to convey the same message while avoiding bad words. Here are two quick examples inspired by real-world email subject lines, one of which is reused for our benefit:
- Oh, your prescription is about to expire!
- Best Groupon: A deal that makes us proud (unlike our nephew Steve)
You can use a lot of psychological techniques to provide time off and free offers, making them more attractive. In many cases, you don’t even have to use the word “free” for people to get creative, so you don’t need to add spam in the title.
6. Convey a sense of urgency through the title
If you check your inbox, we are willing to bet that many email subject lines mention deals and offers that are about to expire. Generating a sense of urgency is a marketing technique that keeps pace with the times, so it is almost certain that adopting this technology can increase your click-through rate and open rate.
Some outstanding examples of this email marketing method include:
- Where to drink beer now (one of our favorites)
- Your 7-figure plan see you at midnight…
- Tonight only: the dream of denim lovers
Many marketers use incredibly aggressive language in their campaigns. This can be used in many situations, but a low-key approach can also make you doubt whether your writing is good.
The examples we provide here imply time limits, but they also involve commitments. You can have fun with some beer, get the perfect jeans, or learn how to make a lot of money. In all three cases, you imply that only a small amount of work is required (in this case, just a press of a finger) to obtain instant joy, and that humans will continue to be attracted to such transactions.
The subject line of an email is a marketing element that you may not consciously realize that you are affected by it. However, if your headlines unnoticed subscribers, then they will not even bother them your e-mail .
The good news is that even small changes can have a significant impact on your email open rate. For example, using personalization has been shown to increase the number of clicks, as does the use of emoji. Our suggestion is to try all the techniques mentioned above and check which method is best for your audience.
Most email marketing services allow you to test different subject lines against each other, so you can try these strategies and use hard data to find out which strategy is best for your subscribers.
Finally, if you are not sure what type of email you should use your newly discovered topic writing skills to send, check out 10 email marketing campaigns that you can start sending today. If you need a tool to help you send email, we have collected the best free email marketing services and cheap e-mail marketing services .
Do you have any questions about how to improve the subject line of your e