If you are a regular sender of emails, then you know that the subject line is important.
The correct subject line will allow you to open and read more emails .
Reading more emails will bring you more conversions. An uninteresting subject line will prevent your email from opening-or worse, sending it directly to the trash can-what good is this for you?
The best subject line is short and descriptive, and readers can choose to open the email and view its content. Don’t try too hard to stand out in your inbox; instead, try to be simple. This is how to open an email.
Need more help to write the perfect subject line for your email? Here are 17 best tips for carefully designing subject lines for email marketing.
The length of the subject line is a very important factor. Shorter subject lines are not only easier to read, but also less likely to be cut off by email providers.
The regular inbox usually only displays about 60 characters of the subject, but if you are on the move, it will be shorter and only display 25-30 characters.
Best Practices? The length of the subject line is limited to 45 to 50 characters. straightforward.
The subject line is too long to receive in my inbox. not good.
2. Put important information first
When writing a subject line, be sure to put the most important and compelling information at the beginning of the subject line.
Most languages are read from left to right (English is of course no exception), so when you put a juicy word at the beginning of the subject line, it immediately attracts the reader’s attention.
Also, if your subject line does break (especially on mobile phones), your subscribers will at least see the most important information first.
The subject line above is not only short, but also puts the most important information first: transportation.
3. Avoid these words…
You may already know this, but when you use certain words in the subject line, your email is destined to end up in the spam box.
Words hated by email providers:
- Act now
- limited time
In addition, MailChimp’s research on more than 200 million emails also found that seemingly innocuous words such as help, reminder, and close percentage also have a negative impact on open rates. HubSpot provides an excellent list of email spam triggers, and I suggest you check it out. Something interesting!
Here are some emails in my spam folder, using trigger words in their subject lines.
4. …and other spam strategies
Email providers hate certain words, but this is not enough for your email to get a one-way spam box ticket. In order to avoid email death from spam death, you might want to avoid the following things:
- Use all caps
- More than the exclamation point! ! ! ! ! !
- use@#! ** ^ $! @Proper noun
- g3tt1n9 2 Cr8ive with numbers and characters
As long as you do the right thing and be ethical in your email marketing practices, there will be no problems.
Don’t try to be cute-don’t leave weird things behind and forget to tease.
Keep the subject line as simple and clear as possible. When your readers receive an email, they should immediately know what they get from it. Straightforward subject lines gain more open space.
The above email from LivingSocial is a good example of a simple subject line. I know exactly what to expect when opening this email.
6. Add a call to action
Action-oriented subject lines almost always work well. Your subject line should be written in a lively voice to attract readers’ attention. By including action words in the subject line, you can tell the reader what the reader wants to do in the email.
- Watch Beyoncé concert
- Download the affiliate marketing white paper
- Experience the trend of the 90s
This email from Rebecca Tracey calls for action and invites her subscribers to purchase products at discounted prices.
7. Ask questions
Continue to use call-to-action prompts, and readers respond well to the questions in the subject line. Think about what your audience needs or is interested in. Timely related issues usually bring more opportunities. If the content of your email is answering an important question from the audience, please consider using that question as the subject line.
Attract my interest by asking questions about topics that may be of interest to me.
The subject line is also a good example of asking questions to get the job done. If I want to share my book experience with others, I will open the email and give those stars. Work done for Amazon.
Don’t forget the From line. This is as important as the subject line. Again, keep it simple and use it to identify the reader.
No matter what name you use, make sure it is a name that readers can immediately recognize. Be consistent and try not to change frequently.
The email above is obviously spam, but to make matters worse, they didn’t even try to identify themselves. Why should I open an email with “unknown sender”, especially an email asking me to donate?
Email subject lines that clearly indicate the urgency of action are usually winners. Many email marketers like to add the word “Now” to their subject line to convey this urgency. For example: “Get the body you dream of. Download our 31-day plan now.”
Others will add the time/day factor. For example, the following email about the webinar:
Most of us have a lot of data about our audience, including their location. Instead of personalizing the email with a name, use its location? For example, “Opening a new store in Cleveland” is great because it matters when you send an offer to readers in and around Cleveland.
On the other hand, “new store opening” was too general and did not arouse any interest.
What value do you bring to subscribers via email?
You must clearly state this in the subject line, as this will convince your readers to open the email. Your subject line should immediately give subscribers a clear idea of how they will benefit from your email.
For example, the subject line shows that “increase traffic by 30%” is more valuable than “how to increase traffic.”
For example, the email below is from and the two subject lines immediately highlight the way I will benefit from reading this email. One told me about a seminar to learn how to make better profits, and the other taught me how to increase my social network. Judging from the subject of these emails, I absolutely want to know the content of these emails.
12. Don’t make false promises
Never try to deceive your subscribers.
Don’t make promises in the subject line that are not related to the content of the email. This is not only spam, but it will also lose the trust of users.
Keep it simple and clear, and don’t try to get readers to open an email that doesn’t deliver on promises. Keep working hard and you will almost certainly be in the terrible spam folder.
13. Add preview text
The preview text is the line of text displayed next to the subject line in the inbox.
It’s worth spending some time to write a preview text that complements your subject line, because it allows subscribers to peek into the content of the email. Well-designed, well-designed preview text lines may have a huge impact on your open rate.
For example, this email from Dropbox uses the subject line to tell me that Dropbox has new features, and the preview text enhances the message by telling me how to unlock these new features. I immediately want to learn more.
14. Omit filler words
Don’t use words like “hello” or “thank you” in the subject line. These just occupy the main real estate space.
Use your subject line to convey your message as briefly as possible. Save the greeting and other filling words as the body of the email.
15. Use number
The numbers in the subject line of the email are as valid as the numbers in the blog post, so please use them.
People like numbered lists or numbers that tell them something (for example, “4-step process” or “5-minute video”).
Using “3” in the subject line above tells me that this is a short process to keep your inbox organized. I am very interested and of course want to see how this is possible.
16. Stay timely and relevant
If your subject line refers to content in the news, or references recent events, or has even spread, you may be more interested. A more relevant or timely subject line will allow your audience to open the email to see what you have to say.
“See what grumpy cats can teach you about business”
“It’s snowing to kill business? Make your store online”
People like a nice grumpy cat meme, so you are interested in reference. In the second example, you referenced the snowy weather and its impact on the business in a timely and timely manner. You can then use it to sell your e-commerce business products. Business owners are worried, they want to open your email to see if you really have a solution.
17. Continue testing
The best way to determine if the subject line is good? test. Test some different variants to see which one performs better. Continuous testing will increase your open rate and make you a better email marketer.
For example, you can send the same email with two different subject lines to two groups of subscribers and see which one gets better results.
Therefore, you have followed all best practices and have the perfect theme. Does this guarantee that 100% of your emails are opened? Absolutely not. However, it does ensure that more emails are opened.
Email marketing is subjective, and in the final analysis, it depends on the actual person receiving the email. You can’t always please everyone. By following these best practices, you can please them most of the time, most of the time. If 85% of your email list is opening and reading your email, then I think you are very successful.