At this point, it is clear that social networks are offering ecommerce many opportunities to sell. In fact, many of them have enabled stores (an obvious example is Facebook, which allows you to create “mini-stores” to sell your products without customers having to leave the network). In general, social networks help organically to make more sales; But not everyone does it equally. Facebook, Twitter, TikTok, Instagram, Clubhouse… there are many and every one with strategy.
The best known are undoubtedly Facebook and Instagram, two great “powers” for an online store. But feeding others, such as Tik Tok. Do you know what strategy can place you from 0 to 100? We explain it to you below.
Social networks, channels for building community
Creating a social media strategy is not just searching the internet, pulling out a manual and implementing it. Each online store has its own “tricks”, the strategies it serves (and yet others don’t). The purpose of a strategy is to generate a community of people. You need users who are genuinely interested, either by the products you are selling or the services you are offering. If not, they won’t interact except to like and forget.
For example, imagine you have a toy store. And you ask all your Facebook friends to like your page. But in the midst of all this, there are people who don’t have kids, or who don’t like toys. Perhaps, out of commitment, they will, but don’t expect to encourage them to share or buy, because it’s not something that interests them.
Social media should be seen as a club. They should include people who are genuinely happy and you want to send them information regularly, who want to interact with other people who have similar tastes and who participate in the message that you are spreading.
But, to achieve what we’re talking about, it’s essential that you ask yourself a few issues:
- What types of content might be of interest to my community?
- What would you like to learn?
- What kind of content do you entertain yourself with?
The practice in which others’ information and publications are shared is fine, but we have to be realistic: what interests us is for them to talk about us, that they share our publications, links, and products. Do it. Because what you do is build a loyal community that seeks out a certain issue that we are the center of attention.
For eCommerces, Instagram is the jewel in the crown
Years ago, the social networks in which you had a presence in the form of an online store were Facebook and Twitter. Both social networks were growing like foam, until Facebook overtook Twitter and was a favorite for eCommerce.
The increase in followers was something that motivated companies, because where there were more people, you were given more opportunities to read it, notice your company and decide to buy from you.
Over time, Facebook was losing steam, and it worked so quickly, but it’s really because the public changed the network. “Fashion” was no longer Facebook, but Instagram, and all eCommerces to try to be most relevant in the sector, or type of business. Its aim? Public.
Now companies are on Instagram and they know that posts have to be constant, fast and dynamic: daily stories, direct stories, IGTV videos, short videos for reels, “normal” publications… However, you run into a problem. And that is, you cannot insert links in publications, swipe up or over the link in the profile. With stories, it’s hard enough to get that customer to your website and it hurts visibility.
Y then it came tik tok
TikTok has been a revolution in the social network. It’s still new to weigh if it really is a long future in time, and the truth is that it’s so green we still don’t know how far its scope can go. But what do we know that there are many influential people who are succeeding in Tik Tok with jokes, dances…
Brands have established themselves on this social network, especially if your target audience is young. Now, are there eCommerces on TikTok? Do brands have a place in this network that started out as music and is now content from very different genres?
Analyzing online stores that have a presence on TikTok, we find, for example, Bels to publish educational content on sexuality education has a fresh, closed and natural tone without being overly commercial. Its tiktok channel continues its educational work by addressing issues of sexuality in Perfectly Adapted to Tone, a format that this network allows some of their videos have over 18 million views.
Some brands creating quality and strategic content and diversity on TikTok is and continues to be a clear example of being eco-friendly and taking advantage of booming opportunities like TikTok. But that doesn’t mean if you have an eCommerce you can’t give it a try. The important thing is to find that approach for your channel so that it is attractive enough to the people who consume this type of content. Also, you should keep in mind that it should be hooked up in just 3 seconds. So much quality, impressive videos that really interest a large number of people can lift up like foam for you.Although there are many benefits for a brand using a fashion social network, such as Instagram, the only static link that allows you to put this social network is the profile. Therefore, it is important to find a way to divert traffic to the store. And the best way is to create a landing page that links to the web pages we want to highlight, promote or even star an ongoing campaign and even star products.rand Diver. com , the sector leading online sexhop with only 5 months of life in the social network, which Sangeeta started as, already has over 400 thousand followers. how you do that? This erotic store that uses social chann